Videos

Timelaps is the AI-native brand tracker. Know if your marketing is working with primary research from 4,000+ consumers. 5x more affordable.

Every CMO has lived this meeting. You ask if your brand is working, the agency says 'out of scope,' and a six-figure invoice shows up 8 weeks later.

What is a brand? Timelaps co-founder Dr. Henk Pretorius explains why brand is a durable, measurable asset and the last defensible moat in the AI era.

What is branding? Dr. Henk Pretorius explains the shift back to brand building and why a strong brand compounds everything else a CMO does.

What is brand science? Dr. Henk Pretorius explains how Timelaps turns proven research like Category Entry Points into the moments where brands grow.

What is brand tracking? Dr. Henk Pretorius explains why it must be continuous, and why Timelaps makes always-on tracking affordable for the first time.

Timelaps' vision, from co-founder Dr. Henk Pretorius: continuous, research-grade, affordable brand tracking for brands of all sizes, built for the AI era.

Is tracking your brand essential? Dr. Henk Pretorius explains why you can't manage what you can't measure, and how Timelaps makes it affordable.

Why does traditional brand tracking fail? Dr. Henk Pretorius explains why the old agency model is broken and how Timelaps uses AI to fix it.

Where does the name Timelaps come from? Dr. Henk Pretorius shares the time-lapse photography analogy and the back story.

What's AI's impact on brand tracking? Dr. Henk Pretorius on why Timelaps uses AI to reach insights faster while still measuring real human buyers.

How often should you track your brand? Dr. Henk Pretorius explains why continuous tracking beats once-a-year snapshots and how Timelaps makes it easy.

When should you start building your brand? Dr. Henk Pretorius explains why starting early matters, since brand compounds and drives faster growth later.