Videos

Timelaps is the AI-native brand tracker. Know if your marketing is working with primary research from 4,000+ consumers. 5x more affordable.

Every CMO has lived this meeting. You ask if your brand is working, the agency says 'out of scope,' and a six-figure invoice shows up 8 weeks later.

What is a brand? Timelaps co-founder Dr. Henk Pretorius explains why brand is a durable, measurable asset and the last defensible moat in the AI era.

What is branding? Dr. Henk Pretorius explains the shift back to brand building and why a strong brand compounds everything else a CMO does.

What is brand science? Dr. Henk Pretorius explains how Timelaps turns proven research like Category Entry Points into the moments where brands grow.

What is brand tracking? Dr. Henk Pretorius explains why it must be continuous, and why Timelaps makes always-on tracking affordable for the first time.

Timelaps' vision, from co-founder Dr. Henk Pretorius: continuous, research-grade, affordable brand tracking for brands of all sizes, built for the AI era.

Is tracking your brand essential? Dr. Henk Pretorius explains why you can't manage what you can't measure, and how Timelaps makes it affordable.

Why does traditional brand tracking fail? Dr. Henk Pretorius explains why the old agency model is broken and how Timelaps uses AI to fix it.

Where does the name Timelaps come from? Dr. Henk Pretorius shares the time-lapse photography analogy and the back story.

What's AI's impact on brand tracking? Dr. Henk Pretorius on why Timelaps uses AI to reach insights faster while still measuring real human buyers.

How often should you track your brand? Dr. Henk Pretorius explains why continuous tracking beats once-a-year snapshots and how Timelaps makes it easy.

When should you start building your brand? Dr. Henk Pretorius explains why starting early matters, since brand compounds and drives faster growth later.

Surprisingly little. Dr. Henk Pretorius on why the principles are identical for small and large companies, and why only affordability ever differed.

Continuous surveys with real humans, powered by a Dynata panel partnership. Dr. Henk Pretorius on the methodology behind Timelaps data quality.

Yes, Timelaps can be used to minimize manual work or to supplement in-house brand tracking with its latest brand science metrics.

Yes. Dr. Henk Pretorius explains why podcasts, creators, and influencer brands are now among the most powerful brands, and why they should track brand equity.

No degree or PhD required. Dr. Henk Pretorius on how Timelaps makes research-grade brand metrics readable for any team, with an AI analyst built in.

Brand enables performance marketing. Dr. Henk Pretorius on why performance campaigns deliver the best ROI once a strong brand is already established.

Not currently. Dr. Henk Pretorius on why Timelaps is built as a stable, holistic measure of brand health that complements qualitative research.

No, and that is deliberate. Dr. Henk Pretorius on why Timelaps stays focused on brand tracking, and behaves like software rather than a twice-yearly deck.

Timelaps covers over 80 markets worldwide, so multi-market brands can run one consistent program across countries.

No. Timelaps is a data product with a dedicated expert for every client. Dr. Henk Pretorius on agency-level quality without the agency price tag.

Sampling theory explains why. A sample of 1,000 carries roughly a 3% margin of error at 95% confidence, the same basis as public opinion polling.

Cheaper and faster than agencies, with modern metrics, and none of the heavy lifting DIY tools leave to you. Dr. Henk Pretorius on the difference.

No. Brand building is a long-term exercise, so Timelaps runs 12-month subscriptions that show real movement over time rather than a two-month snapshot.

Yes. Timelaps works as research-as-a-service, giving you full access to your data for 12 months to run and publish your own reports.

Year 1: the most comprehensive brand tracking product. Year 3: strong across every major region. Year 10: the global default for brand tracking.

An AI insights button on every dashboard view. It explains what is happening in your data and surfaces the insights and opportunities, like a consultant.

The funnel, moments, ad awareness and word of mouth, category insights and demographics. Dr. Henk Pretorius walks through all five dashboard sections.

Tracking demands consistency, and surveys deliver it. Dr. Henk Pretorius on the two questions a brand tracker must answer: how you perform and what to do.