Is Timelaps an Agency?

Jan 7, 2026

58 secs

Is Timelaps an agency?

No, says Dr. Henk Pretorius, co-founder of Timelaps. Timelaps acts as a research partner, but it's a data product provider. Every client gets assigned a Timelaps expert who helps them get the most out of their dashboard, answer questions, and provide continuous support. The best part of working with an agency is usually having a trusted person you can rely on, and Timelaps replicates that through the Timelaps expert. What you get instead of an agency is a data product: the dashboard, an AI analyst, and your expert. The reaction so far is that the quality matches an agency, without the price tag.

Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa. Learn more: https://timelaps.io

Presented by

Henk Pretorius

Co-founder

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.