Timelaps for Gaming
Continuous brand tracking for the franchises players come back to.
Continuous brand tracking for the franchises players come back to.
You ship every year and bet on a handful of franchises. Sales tell you what happened. They don't tell you if the franchise is fatiguing, if monetization is eroding goodwill, or if the loudest voices speak for the silent majority player base. Timelaps tracks brand intelligence for gaming continuously, across 82 markets globally, at the most accessible price in the market.
Game publishers know the importance of branding.
The same conversations happen inside every studio and publisher we talk to.
Legacy brand tracking is breaking.
Player sentiment moves with every patch and trailer. Legacy tracking audits quarterly. A full season too late.
Slow time to value.
Slow time to value.
Slow time to value.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
Insights that arrive after the decision.
Insights that arrive after the decision.
Insights that arrive after the decision.
Brand tracking on auto-pilot.
Brand intelligence, reimagined for annual franchises and live-service titles.
Cheaper
5x more accessible than traditional alternatives.
Better
Research-grade insights from 4,000 real consumers.
Faster
Set up in days.
Always-on. Self-updating.
What makes Timelaps different?
What makes Timelaps different?
See franchise health move in real-time with continuous data collection, so launch week is never a surprise.th are finally measurable, continuously. You will feel it immediately.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds gaming publishers back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How modern gaming publishers actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds gaming publishers back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How modern gaming publishers actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds gaming publishers back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How modern gaming publishers actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
03
04
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Why game publishers choose Timelaps.
See franchise health move in real-time with continuous data collection.
Own the moments people pick up a game.
Friday night binge gaming. Daily commute. New-season drop with friends. Track which gaming moments (category entry points) each franchise owns, and find the big ones nobody has claimed to maximize ROI.
Separate the player base from the loudest 1%.
Subreddits and review-site are the vocal 1% venting, not the full picture. Track census-matched, representative reads on what the full player base actually thinks, so you know when a backlash is real, when it's noise, and when the silent majority quietly loves what the forums hate.
Know the tradeoff before it hits revenue.
Monetization changes, spin-offs, remasters, a new IP. Track how each move shifts perception among category buyers, while there's still time to act.
The Gaming category is ready to shift toward modern brand intelligence.
Publishers bet nine figures on a shrinking set of franchises, and players consolidate into fewer titles every year. Yet franchise brand health between releases, the thing that decides launch week, goes unmeasured.
40%
"A game being part of a familiar franchise" is the single biggest driver of what players buy or play (40%), ahead of reviews, subscriptions, or a respected developer. The franchise brand is the asset.
60% of brand sales is projected to be done by wholesale, far ahead of brand’s own stores (11%) and websites (6%), pushing brand discovery onto a shelf where you don’t own the data.
Source: Big Games Machine, 2024
12%
Only 12% of players discover new games through the storefront now. Games are chosen in players' minds long before the store page.
Source: Bain & Company, 2025
11%
Only 11% of marketers can comprehensively prove the business impact of their brand marketing
Source: Marketing Week, 2025
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you benchmark us against other titles and franchises in our genre?
Yes. You define the competitive set per franchise, so a fighting game is measured against fighting games and a shooter against shooters. Every read lands in the context of the rivals that actually matter to it.
Can you read awareness and excitement for a new IP before we greenlight it?
Yes. We can measure awareness, interest, and intent for a new concept or franchise among your target players before you commit. A nine-figure bet deserves a baseline read, not just instinct.
Can you measure brand health by segment, since each brand serves a different customer?
Yes. Every metric cuts by demographic segment: age, gender, region, income, and more. You see exactly who your franchise is winning and who it's losing, so you can tell whether you're reaching the players you want or drifting from them.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you track the full brand funnel and conversion rates between stages?
Yes. We track the full funnel, from awareness to consideration, preference, usage, and advocacy, plus the conversion between each stage. That shows exactly where you're leaking, so you fix the right stage instead of guessing.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology across every market, with census-matching applied per country, so results are comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you benchmark us against other titles and franchises in our genre?
Yes. You define the competitive set per franchise, so a fighting game is measured against fighting games and a shooter against shooters. Every read lands in the context of the rivals that actually matter to it.
Can you read awareness and excitement for a new IP before we greenlight it?
Yes. We can measure awareness, interest, and intent for a new concept or franchise among your target players before you commit. A nine-figure bet deserves a baseline read, not just instinct.
Can you measure brand health by segment, since each brand serves a different customer?
Yes. Every metric cuts by demographic segment: age, gender, region, income, and more. You see exactly who your franchise is winning and who it's losing, so you can tell whether you're reaching the players you want or drifting from them.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you track the full brand funnel and conversion rates between stages?
Yes. We track the full funnel, from awareness to consideration, preference, usage, and advocacy, plus the conversion between each stage. That shows exactly where you're leaking, so you fix the right stage instead of guessing.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology across every market, with census-matching applied per country, so results are comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you benchmark us against other titles and franchises in our genre?
Yes. You define the competitive set per franchise, so a fighting game is measured against fighting games and a shooter against shooters. Every read lands in the context of the rivals that actually matter to it.
Can you read awareness and excitement for a new IP before we greenlight it?
Yes. We can measure awareness, interest, and intent for a new concept or franchise among your target players before you commit. A nine-figure bet deserves a baseline read, not just instinct.
Can you measure brand health by segment, since each brand serves a different customer?
Yes. Every metric cuts by demographic segment: age, gender, region, income, and more. You see exactly who your franchise is winning and who it's losing, so you can tell whether you're reaching the players you want or drifting from them.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you track the full brand funnel and conversion rates between stages?
Yes. We track the full funnel, from awareness to consideration, preference, usage, and advocacy, plus the conversion between each stage. That shows exactly where you're leaking, so you fix the right stage instead of guessing.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology across every market, with census-matching applied per country, so results are comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.