Timelaps is a modern brand tracking platform that provides continuous, accessible, research-grade insights to brand teams. It replaces slow, expensive traditional brand research with real-time clarity.

How is Timelaps different from traditional brand tracking?

Traditional brand research is slow, expensive, and buried in decks. Timelaps provides always-on tracking with real-time updates, a modern design-led interface, and clear human explanations without jargon.

Timelaps is built for marketing and insight teams who need to see, share, and act on brand performance. It's designed for brands previously priced out of traditional trackers.

What does Timelaps show?

Timelaps shows not only what is happening with your brand, but why it's happening and what to do next. It provides agency-level depth without agency-level cost.

What is 'insight in motion'?

Insight in motion is Timelaps' core concept: continuous brand intelligence that updates in real-time, giving teams the confidence and momentum to move faster.

Skits

Is Our $3M Brand Strategy Working?

Every Consumer CEO, CMO, and brand manager has lived this meeting. You want to know how your #brand is doing, so you hire an agency. 8 weeks for initial insights. Six-figure invoices.

"Out of scope." "Let's circle back." "Take it offline." "Revisit when we have more bandwidth." "Don't wanna boil the ocean."

Meanwhile, your competitor just launched a campaign, and you have no idea if yours is working. We built Timelaps because research-grade brand tracking shouldn't feel like this in 2026. Always-on. Real-time. 5x more affordable. AI-native brand tracking for B2C companies.

Learn more at our website.

Presented by

Henk Pretorius

Co-founder

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.

Henk Pretorius

Co-founder

Timelaps

Henk Pretorius

Co-founder

Timelaps

Harry Zhang

Co-founder

Timelaps

Harry Zhang is the co-founder of Timelaps. He started his career as a market research consultant before co-founding HackQuest, a leading developer education and hackathon platform with over 2M users, which was acquired by a public software company. He holds a degree from Emory University's Goizueta Business School. Outside of work, Harry is a World Economic Forum Global Shaper and actively advises tech startups.

Harry Zhang

Co-founder

Timelaps

Harry Zhang

Co-founder

Timelaps

Is Our $3M Brand Strategy Working?

Is Our $3M Brand Strategy Working?

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