Timelaps is a modern brand tracking platform that provides continuous, accessible, research-grade insights to brand teams. It replaces slow, expensive traditional brand research with real-time clarity.

How is Timelaps different from traditional brand tracking?

Traditional brand research is slow, expensive, and buried in decks. Timelaps provides always-on tracking with real-time updates, a modern design-led interface, and clear human explanations without jargon.

Timelaps is built for marketing and insight teams who need to see, share, and act on brand performance. It's designed for brands previously priced out of traditional trackers.

What does Timelaps show?

Timelaps shows not only what is happening with your brand, but why it's happening and what to do next. It provides agency-level depth without agency-level cost.

What is 'insight in motion'?

Insight in motion is Timelaps' core concept: continuous brand intelligence that updates in real-time, giving teams the confidence and momentum to move faster.

FAQs

Is Brand Tracking Different for Startups?

Jul 5, 2026

34 secs

How is brand tracking different for a smaller company?

Surprisingly very little, says Dr. Henk Pretorius, co-founder of Timelaps. The principles of brand building and brand tracking don't change with company size. The only thing that ever changed was your ability to afford enterprise-grade tracking. Smaller brands should be using the same research-grade metrics the enterprises use.

With Timelaps, that's finally available. Brand tracking is now affordable to brands that previously couldn't do it, and the underlying methodologies are exactly the same.

Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.

Learn more: https://timelaps.io

Presented by

Henk Pretorius

Co-founder

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.