FAQs

What is Timelaps' Vision?

What is Timelaps' Vision?

What's Timelaps' Vision? Dr. Henk Pretorius, co-founder of Timelaps, shares that they aim to be the foremost brand tracking platform in the world, not just for enterprise brands but for brands of all sizes.

It comes down to three things. Continuous, so you track your brand in real time, not once a quarter. Research-grade, with measures updated from the latest brand science. Affordable, so brand tracking is no longer just an enterprise luxury. That's brand tracking brought into 2026. Learn more at our website.

Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.

Presented by

Henk Pretorius

Co-founder

,

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.

Henk Pretorius

Co-founder

,

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.

Henk Pretorius

Co-founder

,

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.

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Timelaps is AI-native brand intelligence that helps B2C companies know if their brand marketing is working.

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© Timelaps 2026, All rights reserved

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Is your brand strategy working?

Let's find out together!

Book a Call

Demo

Timelaps is AI-native brand intelligence that helps B2C companies know if their brand marketing is working.

Company
Resources

© Timelaps 2026, All rights reserved

Is your brand strategy working?

Let's find out together!

Book a Call

Demo

Timelaps is AI-native brand intelligence that helps B2C companies know if their brand marketing is working.

Company
Resources

© Timelaps 2026, All rights reserved