Do You Need to Be an Expert to Use Timelaps?

Jul 22, 2026

45 secs

Do you need a research background to track your brand?

No, says Dr. Henk Pretorius, co-founder of Timelaps. One of the key principles behind Timelaps is that brand tracking insights should be digestible to any audience.

You don't need a degree, a PhD, or a background in marketing or research. Timelaps makes the highest quality metrics available to everyone. The dashboard names things simply in everyday language, provides explanations, and includes an AI analyst that both explains the metrics and surfaces the insights. Onboarding comes with a Timelaps expert, but teams are usually self-sufficient early on, because the whole system was designed with accessibility as a principle from the start.

Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.

Learn more: https://timelaps.io

Presented by

Henk Pretorius

Co-founder

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.