FAQs
Is tracking your brand essential? Absolutely, says Dr. Henk Pretorius, co-founder of Timelaps.
If you're spending any money on campaigns, and if brand matters to you at all, it would be crazy not to track it. It's the old saying: if you can't measure it, you can't manage it. The problem is that for a lot of brands, tracking just hasn't been affordable enough. That's why Timelaps exists. It lets more brands actually measure their performance, so they're not just spending on brand but improving it, because they're measuring it. Learn more at our website.
Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.