FAQs
What is brand tracking? Dr. Henk Pretorius, co-founder of Timelaps, explains that it helps companies understand whether their marketing is working and how they're performing against competitors, all based on real perceptions out in the market.
The key is the second half of the name: tracking. That means it needs to be continuous. Unfortunately, most brand tracking today happens just once or twice a year, only because continuous tracking hasn't been affordable for most companies. That's the problem Timelaps solves. Learn more at our website.
Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.