Timelaps for Beauty & Personal Care
Continuous brand tracking for the brands reformulating beauty and personal care.
Continuous brand tracking for the brands reformulating beauty and personal care.
In beauty and personal care, a great product gets you onto the shelf. Brand is what gets you chosen once you're there, and what lets you command the price. It's your real margin and your real moat. Timelaps tracks whether yours is winning hearts and shelves, continuously, in every market you operate.
Beauty and personal care leaders know the importance of branding.
The same conversations happen inside every beauty and personal care teams that deeply care about branding and community.
Legacy brand tracking is breaking.
Beauty trends turn over in days. Legacy tracking audits quarterly. 10 trend cycles too late.
Slow time to value.
Slow time to value.
Slow time to value.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
Insights that arrive after the decision.
Insights that arrive after the decision.
Insights that arrive after the decision.
Brand tracking on auto-pilot.
Brand intelligence, reimagined for beauty and personal care brands.
Cheaper
5x more accessible than traditional alternatives.
Better
Research-grade insights from 4,000 real consumers.
Faster
Set up in days.
Always-on. Self-updating.
What makes Timelaps different?
What makes Timelaps different?
Timelaps is a modern brand tracking and insight platform designed to replace slower, more expensive traditional agency tracking with always-on insights. The founders come from over 20 years in research and have supported over 150 enterprise and challenger brands.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds beauty & personal care brands back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How beauty & personal care brands actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds beauty & personal care brands back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How beauty & personal care brands actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds beauty & personal care brands back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How beauty & personal care brands actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
03
04
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Why beauty and personal care brands choose Timelaps.
See your brand move in real-time with continuous data collection, because in Beauty & Personal Care, brand is the margin and moat.
Own the moments people reach for a product.
Morning routine. New-season drop. The gift that has to impress. Track which moments (category entry points) your brand owns, and find the big ones nobody has claimed to maximize ROI.
Protect the premium the formula can't justify.
When the ingredients are near-identical, your price rests entirely on brand. Track the awareness, preference, and associations that let you charge more, so you defend the margin before a challenger undercuts it.
Track if the viral moment built brand equity.
You put real budget behind that creator wave, that sold-out drop, that rebrand. Track whether it lifted awareness, consideration, and preference among category buyers, or just spiked the feed for a week.
The Beauty & Personal Care category is ready to shift toward modern brand intelligence.
When the shelf is full of products that all deliver, the brand is what earns the preference and the price. Yet most brands are guessing at exactly how strong it is.
14%
Only 14% of US beauty buyers believe a higher price means better quality. The premium isn't in the formula, it's in the brand.
60% of brand sales is projected to be done by wholesale, far ahead of brand’s own stores (11%) and websites (6%), pushing brand discovery onto a shelf where you don’t own the data.
Source: Circana, 2025
64%
Brand loyalty in premium beauty runs 64%, versus 40% in mass, anchored in emotional connection and identity, not ingredients. The stronger the brand, the stickier and higher-margin the customer.
Source: NIQ State of Beauty, 2025
11%
Only 11% of marketers can comprehensively prove the business impact of their brand marketing
Source: Marketing Week, 2025
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you find and track a brand as new as ours?
Not always, especially if your brand is hyper-regional. However, compared to syndicated trackers that require scale to even register you, we build the tracker around your brand and your competitive set from day one, so a challenger with one hero product gets the same research-grade read as the conglomerate.
Can you measure credibility and efficacy perception, not just awareness?
Yes. For products people put on their body, research-grade brand tracking with advanced metrics is extremely relevant and valuable. We track whether consumers trust your products, think of your quality, and would recommend you. Those are the perceptions that drive repeat and word of mouth, and they're all measurable.
Is the questionnaire customizable for ingredients, routines, and occasions?
Yes. You get a research-grade core that keeps tracking consistent, plus custom questions in your category's language: ingredients and claims, routines and occasions, skin and body types, clean and values-driven positioning. The tracker speaks beauty & personal care.
Can you tie a creator campaign or viral moment to a measurable brand shift?
Continuous tracking gives you a before and after around every creator wave, drop, and press moment. You see whether it lifted awareness and consideration among category buyers or just spiked the feed for a week.
Can you measure brand health by segment, since each brand serves a different customer?
Yes. Every metric can be cut by the segments that matter to you: age, income, usage frequency, current brand they love, and more. You see where you're strong, where you're invisible, and which segment is quietly switching away.
Can you track us against both the legacy giant and our closest challenger?
Yes. You define the set, and it can mix incumbents, private label, and fellow challengers. You see who's actually gaining ground in the consumer's mind, which is rarely who's loudest on the feed.
Can you measure our awareness before a major retail launch?
Yes. We read awareness and consideration by market before you commit to shelves, so you walk into the retailer conversation with numbers instead of a guess pulled from your DTC list.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology across every market, with census-matching applied per country, so results are comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.
How is the data collected, and what's your sample source, size, and representativeness?
We field continuous online surveys through Dynata, a leading global panel. Samples are census-matched on the dimensions that matter, so respondents reflect your real market, not just your current customers. On Scale, that's roughly 4,000 responses per category per year, refreshed monthly, so trends are stable and read in near real time rather than once a quarter.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you find and track a brand as new as ours?
Not always, especially if your brand is hyper-regional. However, compared to syndicated trackers that require scale to even register you, we build the tracker around your brand and your competitive set from day one, so a challenger with one hero product gets the same research-grade read as the conglomerate.
Can you measure credibility and efficacy perception, not just awareness?
Yes. For products people put on their body, research-grade brand tracking with advanced metrics is extremely relevant and valuable. We track whether consumers trust your products, think of your quality, and would recommend you. Those are the perceptions that drive repeat and word of mouth, and they're all measurable.
Is the questionnaire customizable for ingredients, routines, and occasions?
Yes. You get a research-grade core that keeps tracking consistent, plus custom questions in your category's language: ingredients and claims, routines and occasions, skin and body types, clean and values-driven positioning. The tracker speaks beauty & personal care.
Can you tie a creator campaign or viral moment to a measurable brand shift?
Continuous tracking gives you a before and after around every creator wave, drop, and press moment. You see whether it lifted awareness and consideration among category buyers or just spiked the feed for a week.
Can you measure brand health by segment, since each brand serves a different customer?
Yes. Every metric can be cut by the segments that matter to you: age, income, usage frequency, current brand they love, and more. You see where you're strong, where you're invisible, and which segment is quietly switching away.
Can you track us against both the legacy giant and our closest challenger?
Yes. You define the set, and it can mix incumbents, private label, and fellow challengers. You see who's actually gaining ground in the consumer's mind, which is rarely who's loudest on the feed.
Can you measure our awareness before a major retail launch?
Yes. We read awareness and consideration by market before you commit to shelves, so you walk into the retailer conversation with numbers instead of a guess pulled from your DTC list.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology across every market, with census-matching applied per country, so results are comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.
How is the data collected, and what's your sample source, size, and representativeness?
We field continuous online surveys through Dynata, a leading global panel. Samples are census-matched on the dimensions that matter, so respondents reflect your real market, not just your current customers. On Scale, that's roughly 4,000 responses per category per year, refreshed monthly, so trends are stable and read in near real time rather than once a quarter.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you find and track a brand as new as ours?
Not always, especially if your brand is hyper-regional. However, compared to syndicated trackers that require scale to even register you, we build the tracker around your brand and your competitive set from day one, so a challenger with one hero product gets the same research-grade read as the conglomerate.
Can you measure credibility and efficacy perception, not just awareness?
Yes. For products people put on their body, research-grade brand tracking with advanced metrics is extremely relevant and valuable. We track whether consumers trust your products, think of your quality, and would recommend you. Those are the perceptions that drive repeat and word of mouth, and they're all measurable.
Is the questionnaire customizable for ingredients, routines, and occasions?
Yes. You get a research-grade core that keeps tracking consistent, plus custom questions in your category's language: ingredients and claims, routines and occasions, skin and body types, clean and values-driven positioning. The tracker speaks beauty & personal care.
Can you tie a creator campaign or viral moment to a measurable brand shift?
Continuous tracking gives you a before and after around every creator wave, drop, and press moment. You see whether it lifted awareness and consideration among category buyers or just spiked the feed for a week.
Can you measure brand health by segment, since each brand serves a different customer?
Yes. Every metric can be cut by the segments that matter to you: age, income, usage frequency, current brand they love, and more. You see where you're strong, where you're invisible, and which segment is quietly switching away.
Can you track us against both the legacy giant and our closest challenger?
Yes. You define the set, and it can mix incumbents, private label, and fellow challengers. You see who's actually gaining ground in the consumer's mind, which is rarely who's loudest on the feed.
Can you measure our awareness before a major retail launch?
Yes. We read awareness and consideration by market before you commit to shelves, so you walk into the retailer conversation with numbers instead of a guess pulled from your DTC list.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology across every market, with census-matching applied per country, so results are comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.
How is the data collected, and what's your sample source, size, and representativeness?
We field continuous online surveys through Dynata, a leading global panel. Samples are census-matched on the dimensions that matter, so respondents reflect your real market, not just your current customers. On Scale, that's roughly 4,000 responses per category per year, refreshed monthly, so trends are stable and read in near real time rather than once a quarter.