Do Content Creators Need Brand Tracking?

Jul 21, 2026

31 secs

Can you track a personal or influencer brand?

Yes, says Dr. Henk Pretorius, co-founder of Timelaps. Everything is a brand, and some of the most powerful brands in the world today are individuals: podcasts, creators, influencer brands.

It's becoming more important for those brands, and for the sponsor brands and sub-brands attached to them, to start tracking their brand equity. Timelaps works for influencer brands, celebrity brands, and individual brands, not just corporate ones. Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa. Learn more: https://timelaps.io

Presented by

Henk Pretorius

Co-founder

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.