Timelaps for Home Services
Continuous brand tracking for the home services platform people choose.
Continuous brand tracking for the home services platform people choose.
When a pipe bursts or a renovation starts, homeowners go with the name that comes to mind, and pros join the platform they believe sends real customers. Timelaps tracks awareness, consideration, and reputation on both sides of your marketplace, continuously, in every market you operate, at the most accessible price in market.
Home services leaders know the importance of branding.
The same conversations happen inside every user-centered home services team we talk to.
Legacy brand tracking is breaking.
Home projects start every hour. Legacy tracking audits quarterly. A whole season of jobs too late.
Slow time to value.
Slow time to value.
Slow time to value.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
Insights that arrive after the decision.
Insights that arrive after the decision.
Insights that arrive after the decision.
Brand tracking on auto-pilot.
Brand intelligence, reimagined for home services platforms and brands.
Cheaper
5x more accessible than traditional alternatives.
Better
Research-grade insights from 4,000 real consumers.
Faster
Set up in days.
Always-on. Self-updating.
What makes Timelaps different?
What makes Timelaps different?
Timelaps is a modern brand tracking and insight platform designed to replace slower, more expensive traditional agency tracking with always-on insights.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds home services brands back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How home services brands actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds home services brands back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How home services brands actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds home services brands back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How home services brands actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
03
04
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Why home services brands choose Timelaps.
See where you stand at the moment a project starts, on both sides of the marketplace.
Own the moment a home project begins.
Burst pipe. Kitchen reno. Move-in weekend. Track which of these moments your brand owns and which ones a rival, a search engine, or an AI assistant is quietly taking.
Track the entire category buyer base: both sides of the marketplace.
Homeowner awareness and pro preference, in one program. Stop measuring one side and guessing at the half of your network that supplies the other.
Prove the brand spend built long-term brand equity.
Awareness campaigns with nothing to click can still be measured. Tie the spend to a lift in consideration and preference among real homeowners and pros.
The Home Services category is ready to shift toward modern brand intelligence.
Homeowners go with the name that comes to mind, and how they find that name is shifting fast. Yet the reputation driving the choice goes unmeasured on both sides.
69%
Cost per lead (CPL) increased year over year for 69% of home service businesses, with a 10.51% average increase. Relying solely on performance marketing means paying more for the exact same volume.
Source: LocaliQ, 2025
69%
60% of brand sales is projected to be done by wholesale, far ahead of brand’s own stores (11%) and websites (6%), pushing brand discovery onto a shelf where you don’t own the data.
Source: LocaliQ, 2025
72%
72% of home services businesses are increasing their marketing budgets in 2026. The category is flooding with spend, yet most leaders cannot prove if those dollars are building long-term local dominance.
Source: CallRail, 2026
11%
Only 11% of marketers can comprehensively prove the business impact of their brand marketing
Source: Marketing Week, 2025
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you measure whether we're the name that comes to mind when a project starts?
Yes. We map project moments as Category Entry Points: the burst pipe, the renovation, the move-in weekend. Then we track which platforms come to mind for each, so you know exactly which moments you own.
Can you benchmark us against other platforms, search, and review sites?
Yes. Your competitive set can include marketplaces, search engines, review platforms, and word of mouth. You see where homeowners and pros actually turn, not just how you rank against the nearest lookalike.
Can you tie a big awareness campaign to a measurable lift?
Yes. Brand campaigns with nothing to click still move awareness, consideration, and preference, and we measure those directly among homeowners and pros. The spend gets a number even when attribution can't provide one.
Can you cut results by region or metro?
Yes. Home services is local, so we can read your brand by the markets that matter to you. You see where the brand is strong, where a rival owns the metro, and where to point the next campaign.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology across 82 markets globally, with census-matching applied per country, so results are comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you measure whether we're the name that comes to mind when a project starts?
Yes. We map project moments as Category Entry Points: the burst pipe, the renovation, the move-in weekend. Then we track which platforms come to mind for each, so you know exactly which moments you own.
Can you benchmark us against other platforms, search, and review sites?
Yes. Your competitive set can include marketplaces, search engines, review platforms, and word of mouth. You see where homeowners and pros actually turn, not just how you rank against the nearest lookalike.
Can you tie a big awareness campaign to a measurable lift?
Yes. Brand campaigns with nothing to click still move awareness, consideration, and preference, and we measure those directly among homeowners and pros. The spend gets a number even when attribution can't provide one.
Can you cut results by region or metro?
Yes. Home services is local, so we can read your brand by the markets that matter to you. You see where the brand is strong, where a rival owns the metro, and where to point the next campaign.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology across 82 markets globally, with census-matching applied per country, so results are comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you measure whether we're the name that comes to mind when a project starts?
Yes. We map project moments as Category Entry Points: the burst pipe, the renovation, the move-in weekend. Then we track which platforms come to mind for each, so you know exactly which moments you own.
Can you benchmark us against other platforms, search, and review sites?
Yes. Your competitive set can include marketplaces, search engines, review platforms, and word of mouth. You see where homeowners and pros actually turn, not just how you rank against the nearest lookalike.
Can you tie a big awareness campaign to a measurable lift?
Yes. Brand campaigns with nothing to click still move awareness, consideration, and preference, and we measure those directly among homeowners and pros. The spend gets a number even when attribution can't provide one.
Can you cut results by region or metro?
Yes. Home services is local, so we can read your brand by the markets that matter to you. You see where the brand is strong, where a rival owns the metro, and where to point the next campaign.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology across 82 markets globally, with census-matching applied per country, so results are comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.