FAQs
Why does traditional brand tracking fail? Because it was built for a completely different era, says Dr. Henk Pretorius, co-founder of Timelaps.
It was built when the only way to track a brand was through slow, expensive agencies. You waited months for reports. There was no way to speed up the process, and it was only accessible to enterprise brands. Timelaps fits this moment because the technology has finally caught up. It delivers far more efficiently and uses AI not just to speed up the process but to help people understand the insights, like having an analyst built in. Traditional brand tracking, as powerful as it was for its era, isn't the way forward. Timelaps is the bridge into the future. Learn more on our website.
Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.