How Often Should You Track Your Brand?

How often should a company track its brand? Continuously. Dr. Henk Pretorius, co-founder of Timelaps (https://timelaps.io), gives the 30-second answer.

His logic is simple: brands move continuously, and markets and competitors move continuously, so the only way to track them is continuously. If you only track a few times a year, you miss all the movement in between, and you lose the ability to react. Learn more at our website.

Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.