How Is Timelaps Different from Other Brand Tracking Providers?

Jul 27, 2026

60 secs

How is Timelaps different from other brand tracking providers?

Dr. Henk Pretorius, co-founder of Timelaps, breaks it into two comparisons. Against agencies like Kantar and Ipsos, which still do most brand tracking today, there are three differences. Agencies are far more expensive. They take a long time to deliver results. And many still use metrics from a previous era of brand building.

Compared to do-it-yourself (DIY) solutions like Qualtrics and Attest, where clients end up doing the work themselves, the difference is that Timelaps makes the process seamless. It handles the heavy lifting, gives you the results, and gives you the tools to export and work with the data, so there's no burden on you or your team.

Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa. Learn more: https://timelaps.io

Presented by

Henk Pretorius

Co-founder

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.