Changelog
Every update we've shipped, and why it matters.
Changelog
Every update we've shipped, and why it matters.
May 5, 2026
Product, New Feature
Filters
Brand health rarely looks the same across every audience. Now you can cut any view by demographics, brand usage, and decision style to see where you're actually winning.
You can filter by age, gender, income, region, brand usage, and decision style individually or in combination. Look at how you're performing with women 25 to 34 in your top region, compare that to men 35 to 49 elsewhere, or zoom in on any segment relevant to your business.
Filters can be set separately for each part of the dashboard, so you have the views you need.
April 30, 2026
Product, Improvement
Brand Fingerprint reorders by segment
Brand health rarely looks the same across every audience. Now you can cut any view by demographics, brand usage, and decision style to see where you're actually winning.
The Brand Fingerprint shows how strongly a brand is linked to each buying moment in your category. Moments are ranked left to right by size, biggest moments first, so the shape of the curve tells you immediately where a brand is winning and where it's absent.
When you apply a filter, the order updates. The largest moments for that audience always sit on the left. A moment that's marginal in the full sample might be the biggest opportunity with 18 to 24s; you can now see that shift in the shape of the curve, not just the numbers.
April 27, 2026
Product, Improvement
Smarter About panel
Methodology should never be more than a click away. Every chart now shows exactly what you're looking at and how it was measured.
The About panel pulls the actual survey questions used in your study, the filters currently applied, the wave, and both the filtered and full sample sizes. It updates dynamically as you change views.
So when you're presenting a finding or sense-checking a number, the methodology behind it is one click away, in plain language, with no need to dig into a separate document.
April 23, 2026
Product, Improvement
Dynamic Headers
Filters change what you're looking at; headers now change with them. The context travels with the view.
Apply a filter and every chart text header updates to reflect the data amongst that segment, so it's always clear whether you're looking at the full sample or a specific cut of it.
Small thing, but it removes a common source of confusion when sharing screenshots or walking someone through a finding.
April 16, 2026
Product, New Feature
Custom Questions
Every brand has questions a standard tracker won't cover. Now you can add your own to any Timelaps study and see results alongside the standard modules.
Useful for the things specific to your business that a standard tracker won't ask about. Results appear in your dashboard next to the rest of your data, so there's no separate report to dig through.
Available in single-select and multi-select formats for now, with more question types on the way.
April 9, 2026
Product, New Feature, AI
AI Insights
Reading the chart is the easy part; writing the read-out takes longer. Every chart in Timelaps now comes with one already written.
Every chart in the dashboard has an AI Insights panel that summarises what the data is showing. The headline pattern, the brands or moments worth paying attention to, and what's changed.
It's the kind of read-out you'd normally do yourself before sharing a chart with the team, written for you in plain language.
April 3, 2026
Improvement, Performance
Faster initial load
Waiting for a dashboard erodes the moment you actually want to use it. Initial load times are now noticeably faster.
Dashboards open noticeably faster on first load. Less waiting when you first land on a report or switch between studies.
Filter speed is the next thing on our list, and we're working on it.
April 1, 2026
Improvement
Onboarding Email Improvements
The first email a new user receives sets the tone for everything after. We tightened ours.
Small refinements to the emails new clients receive when their account is set up, including a clearer link in the post-signup email that shows you how to get back to the platform.
Minor on its own, but it removes a small friction point a few new users had flagged.
May 5, 2026
Product, New Feature
Filters
Brand health rarely looks the same across every audience. Now you can cut any view by demographics, brand usage, and decision style to see where you're actually winning.
You can filter by age, gender, income, region, brand usage, and decision style individually or in combination. Look at how you're performing with women 25 to 34 in your top region, compare that to men 35 to 49 elsewhere, or zoom in on any segment relevant to your business.
Filters can be set separately for each part of the dashboard, so you have the views you need.
April 30, 2026
Product, Improvement
Brand Fingerprint reorders by segment
Brand health rarely looks the same across every audience. Now you can cut any view by demographics, brand usage, and decision style to see where you're actually winning.
The Brand Fingerprint shows how strongly a brand is linked to each buying moment in your category. Moments are ranked left to right by size, biggest moments first, so the shape of the curve tells you immediately where a brand is winning and where it's absent.
When you apply a filter, the order updates. The largest moments for that audience always sit on the left. A moment that's marginal in the full sample might be the biggest opportunity with 18 to 24s; you can now see that shift in the shape of the curve, not just the numbers.
April 27, 2026
Product, Improvement
Smarter About panel
Methodology should never be more than a click away. Every chart now shows exactly what you're looking at and how it was measured.
The About panel pulls the actual survey questions used in your study, the filters currently applied, the wave, and both the filtered and full sample sizes. It updates dynamically as you change views.
So when you're presenting a finding or sense-checking a number, the methodology behind it is one click away, in plain language, with no need to dig into a separate document.
April 23, 2026
Product, Improvement
Dynamic Headers
Filters change what you're looking at; headers now change with them. The context travels with the view.
Apply a filter and every chart text header updates to reflect the data amongst that segment, so it's always clear whether you're looking at the full sample or a specific cut of it.
Small thing, but it removes a common source of confusion when sharing screenshots or walking someone through a finding.
April 16, 2026
Product, New Feature
Custom Questions
Every brand has questions a standard tracker won't cover. Now you can add your own to any Timelaps study and see results alongside the standard modules.
Useful for the things specific to your business that a standard tracker won't ask about. Results appear in your dashboard next to the rest of your data, so there's no separate report to dig through.
Available in single-select and multi-select formats for now, with more question types on the way.
April 9, 2026
Product, New Feature, AI
AI Insights
Reading the chart is the easy part; writing the read-out takes longer. Every chart in Timelaps now comes with one already written.
Every chart in the dashboard has an AI Insights panel that summarises what the data is showing. The headline pattern, the brands or moments worth paying attention to, and what's changed.
It's the kind of read-out you'd normally do yourself before sharing a chart with the team, written for you in plain language.
April 3, 2026
Improvement, Performance
Faster initial load
Waiting for a dashboard erodes the moment you actually want to use it. Initial load times are now noticeably faster.
Dashboards open noticeably faster on first load. Less waiting when you first land on a report or switch between studies.
Filter speed is the next thing on our list, and we're working on it.
April 1, 2026
Improvement
Onboarding Email Improvements
The first email a new user receives sets the tone for everything after. We tightened ours.
Small refinements to the emails new clients receive when their account is set up, including a clearer link in the post-signup email that shows you how to get back to the platform.
Minor on its own, but it removes a small friction point a few new users had flagged.
May 5, 2026
Product, New Feature
Filters
Brand health rarely looks the same across every audience. Now you can cut any view by demographics, brand usage, and decision style to see where you're actually winning.
You can filter by age, gender, income, region, brand usage, and decision style individually or in combination. Look at how you're performing with women 25 to 34 in your top region, compare that to men 35 to 49 elsewhere, or zoom in on any segment relevant to your business.
Filters can be set separately for each part of the dashboard, so you have the views you need.
April 30, 2026
Product, Improvement
Brand Fingerprint reorders by segment
Brand health rarely looks the same across every audience. Now you can cut any view by demographics, brand usage, and decision style to see where you're actually winning.
The Brand Fingerprint shows how strongly a brand is linked to each buying moment in your category. Moments are ranked left to right by size, biggest moments first, so the shape of the curve tells you immediately where a brand is winning and where it's absent.
When you apply a filter, the order updates. The largest moments for that audience always sit on the left. A moment that's marginal in the full sample might be the biggest opportunity with 18 to 24s; you can now see that shift in the shape of the curve, not just the numbers.
April 27, 2026
Product, Improvement
Smarter About panel
Methodology should never be more than a click away. Every chart now shows exactly what you're looking at and how it was measured.
The About panel pulls the actual survey questions used in your study, the filters currently applied, the wave, and both the filtered and full sample sizes. It updates dynamically as you change views.
So when you're presenting a finding or sense-checking a number, the methodology behind it is one click away, in plain language, with no need to dig into a separate document.
April 23, 2026
Product, Improvement
Dynamic Headers
Filters change what you're looking at; headers now change with them. The context travels with the view.
Apply a filter and every chart text header updates to reflect the data amongst that segment, so it's always clear whether you're looking at the full sample or a specific cut of it.
Small thing, but it removes a common source of confusion when sharing screenshots or walking someone through a finding.
April 16, 2026
Product, New Feature
Custom Questions
Every brand has questions a standard tracker won't cover. Now you can add your own to any Timelaps study and see results alongside the standard modules.
Useful for the things specific to your business that a standard tracker won't ask about. Results appear in your dashboard next to the rest of your data, so there's no separate report to dig through.
Available in single-select and multi-select formats for now, with more question types on the way.
April 9, 2026
Product, New Feature, AI
AI Insights
Reading the chart is the easy part; writing the read-out takes longer. Every chart in Timelaps now comes with one already written.
Every chart in the dashboard has an AI Insights panel that summarises what the data is showing. The headline pattern, the brands or moments worth paying attention to, and what's changed.
It's the kind of read-out you'd normally do yourself before sharing a chart with the team, written for you in plain language.
April 3, 2026
Improvement, Performance
Faster initial load
Waiting for a dashboard erodes the moment you actually want to use it. Initial load times are now noticeably faster.
Dashboards open noticeably faster on first load. Less waiting when you first land on a report or switch between studies.
Filter speed is the next thing on our list, and we're working on it.
April 1, 2026
Improvement
Onboarding Email Improvements
The first email a new user receives sets the tone for everything after. We tightened ours.
Small refinements to the emails new clients receive when their account is set up, including a clearer link in the post-signup email that shows you how to get back to the platform.
Minor on its own, but it removes a small friction point a few new users had flagged.