Brand vs. Performance Marketing?

Jul 23, 2026

35 secs

Brand vs. performance marketing?

Dr. Henk Pretorius, co-founder of Timelaps, doesn't see it as a versus at all. He sees brand as enabling performance marketing. Performance marketing works best once you already have a strong, established brand. The brands that struggle and get low ROI on their performance efforts are usually the ones without an established brand. So if you're focused on performance marketing, it's actually better to layer in brand as a focus area too. It elevates and accelerates everything you're already doing on performance.

Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa. Learn more: https://timelaps.io

Presented by

Henk Pretorius

Co-founder

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.