FAQs
What is a brand? Dr. Henk Pretorius, co-founder of Timelaps, says everything is a brand.
Anything you have a perception of, hold beliefs about, and prefer over something else is a brand. A brand is an asset that companies build long-term. It's far more durable than most other assets, and you can attach a real value to it. Studies measure the brand value of names like Coca-Cola. In the era of AI, Timelaps believes that brand is the last defensible moat. Learn more at Why Timelaps.
Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.