Timelaps for Insurance
Continuous brand tracking for insurance providers.
Continuous brand tracking for insurance providers.
In insurance, the brand people trust at the moment of need is the brand that wins. Each of your brands serves a different customer and fights a different set of rivals, so each one needs its own read. Timelaps tracks trust, awareness, and consideration for every brand, in every market, continuously, at a price that finally makes tracking each one viable.
Insurance leaders know the importance of branding.
The same conversations happen inside every insurance provider we talk to.
Legacy brand tracking is breaking.
Shoppers compare and switch faster than ever. Your tracker reports quarterly, long after the decision.
Slow time to value.
Slow time to value.
Slow time to value.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
Insights that arrive after the decision.
Insights that arrive after the decision.
Insights that arrive after the decision.
Brand tracking on auto-pilot.
AI-native brand intelligence, built for insurance brands.
Cheaper
5x more accessible than traditional alternatives.
Better
Research-grade insights from 4,000 real consumers.
Faster
Set up in days.
Always-on. Self-updating.
What makes Timelaps different?
What makes Timelaps different?
Insurance brand = trust + salience, and both are finally measurable, continuously. You will feel it immediately.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds insurance providers back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How insurance providers actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds insurance providers back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How insurance providers actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds insurance providers back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How insurance providers actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
03
04
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Why insurance providers choose Timelaps.
Insurance brand = trust + salience. Both are finally measurable, continuously. You will feel it immediately.
Measure what matters the most.
People buy from insurers they trust. Track associations like trust and reputation directly, not just social media reach.
Own the moments people shop for insurance.
A baby on the way. Neighbor's break-in. The renewal letter that stings. Track which insurance moments (category entry points) your brand owns, and find the big ones nobody has claimed to maximize ROI.
Catch switching before the renewal book does.
See consideration and switching intent move while you can still respond with message, offer, or media.
Prove the campaign built long-term brand equity.
Tie heavy brand spend and distinctive assets to a measurable lift. If you run several brands, track each against its own competitive set.
The Insurance category is ready to shift toward modern brand intelligence.
Trust wins, yet insurers struggle to stand out amid record switching. Worse, most spend heavily on brand trust they can’t actually measure.
51%
51% of traditionally high-value, loyal policyholders now say they will definitely renew, and customers find little differentiation among insurers.
60% of brand sales is projected to be done by wholesale, far ahead of brand’s own stores (11%) and websites (6%), pushing brand discovery onto a shelf where you don’t own the data.
Source: J.D. Power, 2025
40%
Two in five US insurance customers will switch providers over a lack of trust or personalization.
Source: Industry Survey, 2025
11%
Only 11% of marketers can comprehensively prove the business impact of their brand marketing
Source: Marketing Week, 2025
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
If we run more than one brand, can you track each separately against its own competitive set?
Yes. Each brand gets its own tracker with its own rivals and its own segment, so the direct brand is measured in its market and the women-focused brand in hers. You see the portfolio brand by brand, not as one blended read.
Can you measure whether we actually stand apart from other insurers?
Yes. When customers say all insurers look the same, we can quantify it: which attributes are genuinely linked to your brand versus the category, and where you own nothing distinct. That tells you what to build the next campaign on.
Can you measure brand health by segment, since each brand serves a different customer?
Yes. Every metric cuts by the segments that matter: age, income level, life stage, current insurer, and more. You see where you're strong, where you're invisible, and which segment is quietly considering a move.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology in 82 markets, census-matched per country. As you push into markets where the category is still growing, you baseline the brand before launch and track the build as you invest.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
If we run more than one brand, can you track each separately against its own competitive set?
Yes. Each brand gets its own tracker with its own rivals and its own segment, so the direct brand is measured in its market and the women-focused brand in hers. You see the portfolio brand by brand, not as one blended read.
Can you measure whether we actually stand apart from other insurers?
Yes. When customers say all insurers look the same, we can quantify it: which attributes are genuinely linked to your brand versus the category, and where you own nothing distinct. That tells you what to build the next campaign on.
Can you measure brand health by segment, since each brand serves a different customer?
Yes. Every metric cuts by the segments that matter: age, income level, life stage, current insurer, and more. You see where you're strong, where you're invisible, and which segment is quietly considering a move.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology in 82 markets, census-matched per country. As you push into markets where the category is still growing, you baseline the brand before launch and track the build as you invest.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
If we run more than one brand, can you track each separately against its own competitive set?
Yes. Each brand gets its own tracker with its own rivals and its own segment, so the direct brand is measured in its market and the women-focused brand in hers. You see the portfolio brand by brand, not as one blended read.
Can you measure whether we actually stand apart from other insurers?
Yes. When customers say all insurers look the same, we can quantify it: which attributes are genuinely linked to your brand versus the category, and where you own nothing distinct. That tells you what to build the next campaign on.
Can you measure brand health by segment, since each brand serves a different customer?
Yes. Every metric cuts by the segments that matter: age, income level, life stage, current insurer, and more. You see where you're strong, where you're invisible, and which segment is quietly considering a move.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology in 82 markets, census-matched per country. As you push into markets where the category is still growing, you baseline the brand before launch and track the build as you invest.