Timelaps for Media & Entertainment
Continuous brand tracking for the franchises you’re betting on.
Continuous brand tracking for the franchises you’re betting on.
Your business runs on a handful of franchises, each living across film, series, and games at once. Timelaps tracks the health of every franchise brand continuously, separately from the studio, so you can see what builds equity and what quietly burns it, at the most accessible price in the category.
Media leaders know the importance of branding.
The same conversations happen inside every franchise team we talk to.
Legacy branding tracking is breaking.
Your franchise lives across formats at once. Your tracker sees one title, once a quarter.
Slow time to value.
Slow time to value.
Slow time to value.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
Insights that arrive after the decision.
Insights that arrive after the decision.
Insights that arrive after the decision.
Brand tracking on auto-pilot.
AI-native brand intelligence, built for tracking portfolios of franchises across formats.
Cheaper
5x more accessible than traditional alternatives.
Better
Research-grade insights from 4,000 real consumers.
Faster
Set up in days.
Always-on. Self-updating.
What makes Timelaps different?
What makes Timelaps different?
Timelaps is a modern brand tracking and insight platform designed to replace slower, more expensive traditional agency tracking with always-on insights.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds media teams back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How modern media teams actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds media teams back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How modern media teams actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds media teams back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How modern media teams actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
03
04
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Why media companies choose Timelaps.
When the franchise is the asset, you have to measure the franchise. You will feel the impact of brand tracking immediately.
Track the franchise, not just the title.
Continuous brand health for the universe itself, separate from any single release. Flip a tracker into launch mode the moment a title ships.
Benchmark each franchise in its own arena.
Every franchise tracked against the rivals that actually matter to it, not against your own slate.
See the transmedia halo, finally.
Measure whether the series lifts the game, whether the film pulls a new audience to the IP, and where the equity actually sits. The thing you have always felt but never proved.
Hold the line between releases.
No more going dark. See fatigue, recovery, and rivals gaining in the long gaps, so the next launch starts from a known base.
The category is ready for the shift.
Media leaders know their franchises are their brands. The business has never bet more on a handful of them, and audiences have never been more fickle. Yet these IPs are rarely tracked due to costs.
73%
73% of domestic box office in 2025 came from franchise and IP-based films. The business now rests on the equity of a few brands.
60% of brand sales is projected to be done by wholesale, far ahead of brand’s own stores (11%) and websites (6%), pushing brand discovery onto a shelf where you don’t own the data.
Source: Box office data, 2025
5.5%
5.5% of streaming subscribers now churn every month, up from 2% in 2019. Audience loyalty to the brands behind the content is eroding fast.
Source: Streaming retention analysis, 2025
11%
Only 11% of marketers can comprehensively prove the business impact of their brand marketing
Source: Marketing Week, 2025
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you track at the franchise level, separately from the studio or publisher brand?
Yes. This is core to how we work in media. We track each franchise as its own brand, with its own funnel, perceptions, and competitive set, fully separate from the studio or publisher name. You see how the universe itself is doing, not just the company behind it.
Can you measure how a film or series lifts a related game, or the reverse?
Yes. Because we track each franchise continuously, you can see how a release in one format moves perception of the franchise across the others. When the series drops, you watch the lift (or the drag) flow to the related game, the films, and the IP overall. That transmedia halo is exactly what the old once-a-title study can't capture.
Can you track continuously between releases and switch to a launch read at release?
Yes. Your tracker runs continuously, so you hold a live read on the franchise in the long gaps when equity is quietly built or lost. As a release approaches, we step up the read for the launch window, then settle back to the always-on baseline afterward. No more going dark for two years and panicking the month before.
Can you benchmark each franchise against its own genre competitive set?
Yes. Every franchise gets its own competitive set, the rivals that actually matter to it, rather than being lumped against your own slate. You define the set per franchise, and you see how each one stacks up on awareness, consideration, and the perceptions that drive an audience to show up.
Can you handle a portfolio of a dozen-plus franchise brands affordably?
Yes. We track each franchise as its own brand, and because Timelaps runs at least 5x more accessible than legacy trackers, tracking a dozen-plus of them continuously is finally viable. You're not forced to pick two or three franchises to watch and leave the rest dark.
How is the data collected, and what is your sample source, size, and representativeness?
We field continuous online surveys through Dynata, a leading global panel. Samples are census-matched on the dimensions that matter for each franchise's audience, so respondents reflect the real market. On Scale, that's roughly 4,000 responses per tracker per year, refreshed monthly, so trends are stable and read in near real time rather than once a quarter.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
How do you measure the why behind a shift, not just the what?
When a number moves, the AI Analyst connects it to the underlying drivers: which releases, perceptions, audiences, or campaigns shifted alongside it. Instead of only seeing that a franchise's consideration jumped, you see what moved with it, whether a series launch, a casting reveal, or a rival's release.
Do you track the full brand funnel and conversion rates between stages?
Yes. We track the full funnel for each franchise, from awareness to consideration, usage (viewing or playing), and preference, plus the conversion between each stage. That shows where a franchise leaks, for example huge awareness but weak conversion to intent, so you know where the next campaign should work.
Do you support multi-country tracking with consistent methodology?
Yes. We run the same methodology across every market, with census-matching applied per country, so a franchise's performance is comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you track at the franchise level, separately from the studio or publisher brand?
Yes. This is core to how we work in media. We track each franchise as its own brand, with its own funnel, perceptions, and competitive set, fully separate from the studio or publisher name. You see how the universe itself is doing, not just the company behind it.
Can you measure how a film or series lifts a related game, or the reverse?
Yes. Because we track each franchise continuously, you can see how a release in one format moves perception of the franchise across the others. When the series drops, you watch the lift (or the drag) flow to the related game, the films, and the IP overall. That transmedia halo is exactly what the old once-a-title study can't capture.
Can you track continuously between releases and switch to a launch read at release?
Yes. Your tracker runs continuously, so you hold a live read on the franchise in the long gaps when equity is quietly built or lost. As a release approaches, we step up the read for the launch window, then settle back to the always-on baseline afterward. No more going dark for two years and panicking the month before.
Can you benchmark each franchise against its own genre competitive set?
Yes. Every franchise gets its own competitive set, the rivals that actually matter to it, rather than being lumped against your own slate. You define the set per franchise, and you see how each one stacks up on awareness, consideration, and the perceptions that drive an audience to show up.
Can you handle a portfolio of a dozen-plus franchise brands affordably?
Yes. We track each franchise as its own brand, and because Timelaps runs at least 5x more accessible than legacy trackers, tracking a dozen-plus of them continuously is finally viable. You're not forced to pick two or three franchises to watch and leave the rest dark.
How is the data collected, and what is your sample source, size, and representativeness?
We field continuous online surveys through Dynata, a leading global panel. Samples are census-matched on the dimensions that matter for each franchise's audience, so respondents reflect the real market. On Scale, that's roughly 4,000 responses per tracker per year, refreshed monthly, so trends are stable and read in near real time rather than once a quarter.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
How do you measure the why behind a shift, not just the what?
When a number moves, the AI Analyst connects it to the underlying drivers: which releases, perceptions, audiences, or campaigns shifted alongside it. Instead of only seeing that a franchise's consideration jumped, you see what moved with it, whether a series launch, a casting reveal, or a rival's release.
Do you track the full brand funnel and conversion rates between stages?
Yes. We track the full funnel for each franchise, from awareness to consideration, usage (viewing or playing), and preference, plus the conversion between each stage. That shows where a franchise leaks, for example huge awareness but weak conversion to intent, so you know where the next campaign should work.
Do you support multi-country tracking with consistent methodology?
Yes. We run the same methodology across every market, with census-matching applied per country, so a franchise's performance is comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you track at the franchise level, separately from the studio or publisher brand?
Yes. This is core to how we work in media. We track each franchise as its own brand, with its own funnel, perceptions, and competitive set, fully separate from the studio or publisher name. You see how the universe itself is doing, not just the company behind it.
Can you measure how a film or series lifts a related game, or the reverse?
Yes. Because we track each franchise continuously, you can see how a release in one format moves perception of the franchise across the others. When the series drops, you watch the lift (or the drag) flow to the related game, the films, and the IP overall. That transmedia halo is exactly what the old once-a-title study can't capture.
Can you track continuously between releases and switch to a launch read at release?
Yes. Your tracker runs continuously, so you hold a live read on the franchise in the long gaps when equity is quietly built or lost. As a release approaches, we step up the read for the launch window, then settle back to the always-on baseline afterward. No more going dark for two years and panicking the month before.
Can you benchmark each franchise against its own genre competitive set?
Yes. Every franchise gets its own competitive set, the rivals that actually matter to it, rather than being lumped against your own slate. You define the set per franchise, and you see how each one stacks up on awareness, consideration, and the perceptions that drive an audience to show up.
Can you handle a portfolio of a dozen-plus franchise brands affordably?
Yes. We track each franchise as its own brand, and because Timelaps runs at least 5x more accessible than legacy trackers, tracking a dozen-plus of them continuously is finally viable. You're not forced to pick two or three franchises to watch and leave the rest dark.
How is the data collected, and what is your sample source, size, and representativeness?
We field continuous online surveys through Dynata, a leading global panel. Samples are census-matched on the dimensions that matter for each franchise's audience, so respondents reflect the real market. On Scale, that's roughly 4,000 responses per tracker per year, refreshed monthly, so trends are stable and read in near real time rather than once a quarter.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
How do you measure the why behind a shift, not just the what?
When a number moves, the AI Analyst connects it to the underlying drivers: which releases, perceptions, audiences, or campaigns shifted alongside it. Instead of only seeing that a franchise's consideration jumped, you see what moved with it, whether a series launch, a casting reveal, or a rival's release.
Do you track the full brand funnel and conversion rates between stages?
Yes. We track the full funnel for each franchise, from awareness to consideration, usage (viewing or playing), and preference, plus the conversion between each stage. That shows where a franchise leaks, for example huge awareness but weak conversion to intent, so you know where the next campaign should work.
Do you support multi-country tracking with consistent methodology?
Yes. We run the same methodology across every market, with census-matching applied per country, so a franchise's performance is comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.