FAQs
What is brand science? Dr. Henk Pretorius, co-founder of Timelaps, defines it as the process of breaking down all the things that are actually proven to make a brand grow.
At Timelaps, that means taking the work of research organizations like the Ehrenberg-Bass Institute, on concepts like Category Entry Points (CEPs), and making it accessible to a wider audience. Timelaps calls them moments: the moments in which a brand grows. Learn more at our website.
Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.