Timelaps for Sports
Continuous brand tracking for sports leagues, teams, and rights holders.
Continuous brand tracking for sports leagues, teams, and rights holders.
Fan affinity is the asset every sponsorship, media deal, and ticket sale is priced on, and it's shifting fast as younger fans follow creators over broadcasts. Timelaps tracks how known, loved, and relevant your brand is across every generation and market, continuously.
Sports leaders know the importance of branding.
The same conversations happen inside every league and team we talk to.
Legacy brand tracking is breaking.
Brand intelligence, reimagined for sports leagues, teams, and rights holders.
Slow time to value.
Slow time to value.
Slow time to value.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
Insights that arrive after the decision.
Insights that arrive after the decision.
Insights that arrive after the decision.
Brand tracking on auto-pilot.
AI-native brand intelligence, built for sports brands.
Cheaper
5x more accessible than traditional alternatives.
Better
Research-grade insights from 4,000 real consumers.
Faster
Set up in days.
Always-on. Self-updating.
What makes Timelaps different?
Timelaps is a modern brand tracking and insight platform designed to replace slower, more expensive traditional agency tracking with always-on insights.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds sports brands back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How sports brands actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds sports brands back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How sports brands actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds sports brands back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How sports brands actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
03
04
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Why sports brands choose Timelaps.
See fan affinity move in real-time with continuous data collection, so every sponsor conversation starts with proof.
Prove affinity to sponsors with numbers.
Sponsorship is shifting from impressions to evidence. Quantify how known and loved your brand is, and how it lifts a partner's brand, before the renewal conversation.
Own the moments fandom decisions get made.
World Cup. NBA Finals. Sunday with the family. Fantasy league debates. Track which sports moments (category entry points) your brand owns, and find the big ones nobody has claimed. That's where a campaign buys the most growth per dollar.
Track the generational handoff.
See avidity and affinity by age continuously, so you know whether the next generation of fans is arriving or drifting, while there's still time to act.
See the whole fan base, not just the 1% diehards.
Season-ticket holders and superfans are not the entire addressable market - you already know them. Track casual fans, lapsed fans, and the audiences you're trying to win in new markets.
The Sports category is ready to shift toward modern brand intelligence.
Trust wins, yet insurers struggle to stand out amid record switching. Worse, most spend heavily on brand trust they can’t actually measure.
32%
32% of consumers view a brand more positively when it sponsors their favorite team or league. Fan affinity is exactly what sponsors are buying.
Source: GWI, 2025
32%
60% of brand sales is projected to be done by wholesale, far ahead of brand’s own stores (11%) and websites (6%), pushing brand discovery onto a shelf where you don’t own the data.
Source: GWI, 2025
67%
Two-thirds of sports executives worry about the declining relevance of live sports as young fans shift to highlights and creators.
Source: Altman Solon, 2024
11%
Only 11% of marketers can comprehensively prove the business impact of their brand marketing
Source: Marketing Week, 2025
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you track casual and lapsed fans, not just ticket holders and members?
Yes. Our census-matched samples cover the whole market: diehards, casuals, lapsed fans, and people who don't follow you at all. Your own data sees buyers. We see the audience you're trying to win.
Can you track avidity by generation, so we see the age gap in real time?
Yes. Every metric cuts by age, so you watch avidity and affinity across Gen Z, Millennials, and older fans continuously. You'll know whether the next generation is arriving or drifting while there's still time to act on it.
Can you measure fan affinity, and how our brand lifts a sponsor's brand?
We track how known, loved, and followed your sports brand is. If helpful, we can also measure perception of your partners among your fans versus non-fans. That turns the sponsorship conversation from impressions into evidence of brand lift.
Can you measure our relevance against other entertainment, not just other sports?
Yes. Your competitive set can include other leagues, but also streaming, gaming, and creators, the things actually competing for your fans' attention. That's the honest fight, and we track it that way.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology across every market, with census-matching applied per country, so results are comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you track casual and lapsed fans, not just ticket holders and members?
Yes. Our census-matched samples cover the whole market: diehards, casuals, lapsed fans, and people who don't follow you at all. Your own data sees buyers. We see the audience you're trying to win.
Can you track avidity by generation, so we see the age gap in real time?
Yes. Every metric cuts by age, so you watch avidity and affinity across Gen Z, Millennials, and older fans continuously. You'll know whether the next generation is arriving or drifting while there's still time to act on it.
Can you measure fan affinity, and how our brand lifts a sponsor's brand?
We track how known, loved, and followed your sports brand is. If helpful, we can also measure perception of your partners among your fans versus non-fans. That turns the sponsorship conversation from impressions into evidence of brand lift.
Can you measure our relevance against other entertainment, not just other sports?
Yes. Your competitive set can include other leagues, but also streaming, gaming, and creators, the things actually competing for your fans' attention. That's the honest fight, and we track it that way.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology across every market, with census-matching applied per country, so results are comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you track casual and lapsed fans, not just ticket holders and members?
Yes. Our census-matched samples cover the whole market: diehards, casuals, lapsed fans, and people who don't follow you at all. Your own data sees buyers. We see the audience you're trying to win.
Can you track avidity by generation, so we see the age gap in real time?
Yes. Every metric cuts by age, so you watch avidity and affinity across Gen Z, Millennials, and older fans continuously. You'll know whether the next generation is arriving or drifting while there's still time to act on it.
Can you measure fan affinity, and how our brand lifts a sponsor's brand?
We track how known, loved, and followed your sports brand is. If helpful, we can also measure perception of your partners among your fans versus non-fans. That turns the sponsorship conversation from impressions into evidence of brand lift.
Can you measure our relevance against other entertainment, not just other sports?
Yes. Your competitive set can include other leagues, but also streaming, gaming, and creators, the things actually competing for your fans' attention. That's the honest fight, and we track it that way.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology across every market, with census-matching applied per country, so results are comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.