FAQs
What is branding?
Branding is the process of building the brand. Dr. Henk Pretorius, co-founder of Timelaps, explains in 30 seconds.
Recent research shows a move back to brand building. CMOs are pulling away from performance marketing, less focused on funnels and retargeting, and realizing it matters more to build a brand that compounds everything else they do. Learn more at Why Timelaps.
Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.