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What is Branding?

What is Branding?

FAQs

What is Branding?

What is Branding?

27 secs

What is branding?

Branding is the process of building the brand. Dr. Henk Pretorius, co-founder of Timelaps, explains in 30 seconds.

Recent research shows a move back to brand building. CMOs are pulling away from performance marketing, less focused on funnels and retargeting, and realizing it matters more to build a brand that compounds everything else they do. Learn more at Why Timelaps.

Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.

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Presented by

Henk Pretorius

Co-founder

,

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.

Henk Pretorius

Co-founder

,

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.

Henk Pretorius

Co-founder

,

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.