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Where Does the Name Timelaps Come From?

Where Does the Name Timelaps Come From?

Where Does the Name Timelaps Come From? Dr. Henk Pretorius, co-founder of Timelaps, shares the story behind the name.

In photography, a single snapshot is just a point in time. It doesn't show motion or the story. Time-lapse photography shows the progression of imagery and clarity over time. That's exactly what Timelaps captures: the progression of your brand through snapshots over time.

The shorter version: his daughter once bought a little doll, and its name was time-lapse. After two weeks of brainstorming names, that was the one that stuck, and it fit perfectly for what the team is building. Learn more at Why Timelaps.

Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.

Is your brand strategy working?

Let's find out together!

Timelaps is AI-native brand intelligence that helps B2C companies know if their brand marketing is working.

© Timelaps 2026, All rights reserved

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Is your brand strategy working?

Let's find out together!

Timelaps is AI-native brand intelligence that helps B2C companies know if their brand marketing is working.

© Timelaps 2026, All rights reserved

Is your brand strategy working?

Let's find out together!

Timelaps is AI-native brand intelligence that helps B2C companies know if their brand marketing is working.

© Timelaps 2026, All rights reserved