Timelaps is a modern brand tracking platform that provides continuous, accessible, research-grade insights to brand teams. It replaces slow, expensive traditional brand research with real-time clarity.

How is Timelaps different from traditional brand tracking?

Traditional brand research is slow, expensive, and buried in decks. Timelaps provides always-on tracking with real-time updates, a modern design-led interface, and clear human explanations without jargon.

Timelaps is built for marketing and insight teams who need to see, share, and act on brand performance. It's designed for brands previously priced out of traditional trackers.

What does Timelaps show?

Timelaps shows not only what is happening with your brand, but why it's happening and what to do next. It provides agency-level depth without agency-level cost.

What is 'insight in motion'?

Insight in motion is Timelaps' core concept: continuous brand intelligence that updates in real-time, giving teams the confidence and momentum to move faster.

FAQs

Where Does the Name Timelaps Come From?

Where Does the Name Timelaps Come From? Dr. Henk Pretorius, co-founder of Timelaps, shares the story behind the name.

In photography, a single snapshot is just a point in time. It doesn't show motion or the story. Time-lapse photography shows the progression of imagery and clarity over time. That's exactly what Timelaps captures: the progression of your brand through snapshots over time.

The shorter version: his daughter once bought a little doll, and its name was time-lapse. After two weeks of brainstorming names, that was the one that stuck, and it fit perfectly for what the team is building. Learn more at Why Timelaps.

Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.

Presented by

Henk Pretorius

Co-founder

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.

Henk Pretorius

Co-founder

Timelaps

Henk Pretorius

Co-founder

Timelaps

Harry Zhang

Co-founder

Timelaps

Harry Zhang is the co-founder of Timelaps. He started his career as a market research consultant before co-founding HackQuest, a leading developer education and hackathon platform with over 2M users, which was acquired by a public software company. He holds a degree from Emory University's Goizueta Business School. Outside of work, Harry is a World Economic Forum Global Shaper and actively advises tech startups.

Harry Zhang

Co-founder

Timelaps

Harry Zhang

Co-founder

Timelaps

Where Does the Name Timelaps Come From?

Where Does the Name Timelaps Come From?

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