
FAQs
Where Does the Name Timelaps Come From? Dr. Henk Pretorius, co-founder of Timelaps, shares the story behind the name.
In photography, a single snapshot is just a point in time. It doesn't show motion or the story. Time-lapse photography shows the progression of imagery and clarity over time. That's exactly what Timelaps captures: the progression of your brand through snapshots over time.
The shorter version: his daughter once bought a little doll, and its name was time-lapse. After two weeks of brainstorming names, that was the one that stuck, and it fit perfectly for what the team is building. Learn more at Why Timelaps.
Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.