Does Timelaps Do Anything Besides Brand Tracking?

Aug 20, 2026

49 secs

Does Timelaps offer any service outside of brand tracking?

No, says Dr. Henk Pretorius, co-founder of Timelaps, and that focus is deliberate. If the goal is to build the world's best brand tracker, that has to be the only focus. Within brand tracking itself, there's a full roadmap of new developments releasing continuously. That's an important difference: Timelaps behaves much more like software that gets upgrades everyone benefits from, rather than a static PowerPoint presentation sent to you twice a year. There's a lot more coming, but all of it inside brand tracking.

Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa. Learn more: https://timelaps.io

Presented by

Henk Pretorius

Co-founder

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.