Timelaps for QSRs & Restaurants
Continuous brand tracking for restaurant and delivery brands.
Continuous brand tracking for restaurant and delivery brands.
Diners choose the brand before they choose the meal, and traffic is sliding even where sales hold. Timelaps tracks how known, considered, and worth-it your brand is against every rival for the occasion, continuously, in every market you operate.
Restaurant leaders know the importance of branding.
The same conversations happen inside every restaurant and QSR brand we talk to.
Legacy brand tracking is breaking.
Diners pick a brand three times a day. Legacy tracking audits quarterly. A whole menu cycle too late.
Slow time to value.
Slow time to value.
Slow time to value.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
Insights that arrive after the decision.
Insights that arrive after the decision.
Insights that arrive after the decision.
Brand tracking on auto-pilot.
Brand intelligence, built for modern QSR and restaurant brands.
Cheaper
5x more accessible than traditional alternatives.
Better
Research-grade insights from 4,000 real consumers.
Faster
Set up in days.
Always-on. Self-updating.
What makes Timelaps different?
What makes Timelaps different?
Timelaps is a modern brand tracking and insight platform designed to replace slower, more expensive traditional agency tracking with always-on insights.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds modern QSRs & Restaurants back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How modern QSRs & Restaurants actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds modern QSRs & Restaurants back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How modern QSRs & Restaurants actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds modern QSRs & Restaurants back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How modern QSRs & Restaurants actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
03
04
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Why restaurant brands choose Timelaps.
See awareness, consideration, and more brand metrics move in real-time with continuous data collection, so a traffic surge is a signal, not a surprise.
Own the moments people decide to eat.
Quick lunch. Family Friday. Late-night delivery order. Track which occasions your brand owns and which ones grocery, meal deals, and rivals are quietly taking.
See the traffic risk before the sales report does.
Track awareness, consideration, and visit intent continuously among category buyers, so a coming dip is something you act on proactively, not something you explain to the board afterward.
Prove the campaign built long-term brand equity.
Tie heavy brand spend and distinctive assets to a measurable lift. If you run several brands, track each against its own competitive set.
The QSRs & Restaurants category needs modern brand intelligence.
Diners choose the brand before the meal. Yet the perceptions that drive a visit go untracked until traffic has already turned.
17%
In fast food, aided awareness reaches 89% but preference tops out near 17%. Getting known is easy. Getting chosen is the whole game.
Source: Circana, 2026
17%
60% of brand sales is projected to be done by wholesale, far ahead of brand’s own stores (11%) and websites (6%), pushing brand discovery onto a shelf where you don’t own the data.
Source: Circana, 2026
2.3x
Restaurant brands seen as delivering the most value grow revenue 2.3X faster than the rest. Brand perception drives the business, not the discount.
Source: Deloitte, 2026
11%
Only 11% of marketers can comprehensively prove the business impact of their brand marketing
Source: Marketing Week, 2025
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you measure whether we're the brand that comes to mind when a craving hits?
Yes. We map the moments people decide to eat as Category Entry Points: the lunch craving, the family Friday, the late-night order. Then we track which brands come to mind for each. Since most QSR decisions are made in the moment, this is the metric that predicts the visit.
Can you track consideration and visit intent continuously, ahead of a traffic dip?
Yes. We track how many category buyers know you, consider you, and intend to visit, refreshed monthly. A slide in intent shows up before it lands in the sales report, so you respond ahead of the trend instead of explaining it afterward.
Can you measure value and quality perception, not just price?
Yes. We track whether diners see you as worth it, on food quality, portion, experience, and price together. That tells you whether to defend value with quality or promotion, instead of discounting blind.
Can you benchmark us against grocery, dollar stores, and delivery, not just other restaurants?
Yes. Your competitive set can include anyone competing for the same occasion: other chains, delivery platforms, grocery, dollar, and convenience stores. Share of stomach is the real fight, and we track it that way.
Can you measure our brand in a new market before we open there?
Yes. We baseline awareness and consideration by market before a new location or market entry, so a seven-figure siting decision starts with brand evidence, not just foot-traffic data.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you measure whether we're the brand that comes to mind when a craving hits?
Yes. We map the moments people decide to eat as Category Entry Points: the lunch craving, the family Friday, the late-night order. Then we track which brands come to mind for each. Since most QSR decisions are made in the moment, this is the metric that predicts the visit.
Can you track consideration and visit intent continuously, ahead of a traffic dip?
Yes. We track how many category buyers know you, consider you, and intend to visit, refreshed monthly. A slide in intent shows up before it lands in the sales report, so you respond ahead of the trend instead of explaining it afterward.
Can you measure value and quality perception, not just price?
Yes. We track whether diners see you as worth it, on food quality, portion, experience, and price together. That tells you whether to defend value with quality or promotion, instead of discounting blind.
Can you benchmark us against grocery, dollar stores, and delivery, not just other restaurants?
Yes. Your competitive set can include anyone competing for the same occasion: other chains, delivery platforms, grocery, dollar, and convenience stores. Share of stomach is the real fight, and we track it that way.
Can you measure our brand in a new market before we open there?
Yes. We baseline awareness and consideration by market before a new location or market entry, so a seven-figure siting decision starts with brand evidence, not just foot-traffic data.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you measure whether we're the brand that comes to mind when a craving hits?
Yes. We map the moments people decide to eat as Category Entry Points: the lunch craving, the family Friday, the late-night order. Then we track which brands come to mind for each. Since most QSR decisions are made in the moment, this is the metric that predicts the visit.
Can you track consideration and visit intent continuously, ahead of a traffic dip?
Yes. We track how many category buyers know you, consider you, and intend to visit, refreshed monthly. A slide in intent shows up before it lands in the sales report, so you respond ahead of the trend instead of explaining it afterward.
Can you measure value and quality perception, not just price?
Yes. We track whether diners see you as worth it, on food quality, portion, experience, and price together. That tells you whether to defend value with quality or promotion, instead of discounting blind.
Can you benchmark us against grocery, dollar stores, and delivery, not just other restaurants?
Yes. Your competitive set can include anyone competing for the same occasion: other chains, delivery platforms, grocery, dollar, and convenience stores. Share of stomach is the real fight, and we track it that way.
Can you measure our brand in a new market before we open there?
Yes. We baseline awareness and consideration by market before a new location or market entry, so a seven-figure siting decision starts with brand evidence, not just foot-traffic data.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.