Get in touch, and we'll set up your study within days, tailored to your category and competitors. We then survey a representative group of real consumers in your category every month, totalling 4000 responses per year. Your first baseline report lands within weeks, delivered in a powerful, always-on dashboard. From there, we update it monthly with fresh data and insights.

We partner with leading global panels with access to hundreds of millions of people worldwide. We use only high-quality sources and apply rigorous data checks, so you can trust every result.

We use quantitative online and mobile surveys to continuously track how people in your category think, decide, and buy. We measure your brand and competitors across a comprehensive set of metrics: Brand Funnel: Awareness, Consideration, Purchase, and Loyalty. The foundation of brand health. Moments: Inspired by Category Entry Points, the Ehrenberg-Bass framework for measuring mental availability. Track which buying situations your brand owns, and which you're missing. Associations: The imagery and attributes people connect with your brand vs. competitors. Advertising & Word of Mouth: Recall of advertising and organic conversations. See what's cutting through. Category Insights: How people buy in your category: repertoire size, switching behavior, and decision-making style. Profile & Media: Who your buyers are and where to reach them. Demographics, psychographics, and media consumption.

Setup takes a few days. Your baseline report is ready within weeks. Once onboarded, your dashboard updates monthly with fresh insight.

Yes. Every client is partnered with a Timelaps expert who helps you get the most out of your dashboard, from setup through to ongoing insight.

Yes. Every client is partnered with a Timelaps expert who helps you get the most out of your dashboard, from setup through to ongoing insight.

At least 5x less than traditional agency tracking. Get in touch for a quote.

Brand tracking is the continuous measurement of how consumers perceive, remember, and choose your brand compared to competitors. A brand tracker surveys representative audiences of the category continuously over time, measuring metrics such as brand awareness, brand consideration, brand preference, and brand associations, producing charts and analyses that show whether your brand marketing is working. The right brand tracking can help companies measure brand health to make data-driven decisions and justify spend that drives long-term growth and competitiveness. With these insights, companies can evaluate the impact various marketing strategies have on the overall brand's health.

Brand tracking works by surveying representative samples of a target audience on a repeating cadence (e.g., biannually, quarterly, monthly, etc.) using consistent question wording across waves. The standard process is: define competitive set and metrics, design the survey, recruit a representative panel, run field work at a fixed cadence, clean and weight the data, analyze trends and visualize findings, then report findings to stakeholders in desired formats. The methodology relies on consistent questions, fraud detection, and longitudinal sampling so that wave-on-wave changes reflect real shifts in consumer perception, not noise.

Traditional brand tracking measures overall health through metrics like brand awareness, consideration, purchase intent, and brand associations. While these metrics are essential for answering whether people know and like your brand, they only provide a static snapshot of brand image. Modern brand tracking moves beyond the baseline to tell you exactly why and where your brand is winning or losing. It introduces actionable diagnostics like Moments (Category Entry Points) to show exactly when consumers think of you, alongside full-funnel conversion rates, deep category context, and advertising recall. By analyzing organic Word-of-Mouth and media indexing, modern tracking turns that static snapshot into a strategic roadmap that proves if your brand marketing is actually working.

Brand tracking studies give marketing a quantified, defensible answer to three questions every CMO has to answer: is our brand getting stronger, how do we compare to competitors, and did our last campaign actually work? They reveal early signals of brand performance before they show up in sales, identify segments where the brand is over- or under-performing, detect competitor threats, and protect brand budget during downturns. An econometric study of 135 international companies found every $1 increase in brand value correlates with a $1.76 gain in turnover.