Can Timelaps Help Brands Tracking In-House?

Jul 20, 2026

61 secs

Can Timelaps help brands already running brand tracking in-house?

Yes, says Dr. Henk Pretorius, co-founder of Timelaps, and the reason most teams went in-house in the first place is practical: brand tracking wasn't affordable, so they had to do it themselves.

Speaking with consumer insights managers and brand managers, the common theme is that they feel completely overwhelmed running their own programs. The cost isn't just the service. It's the time their people spend collecting data and extracting insights. Timelaps makes that process seamless, so teams can focus on taking insights into the business instead of living in the data. That means spending time on the right thing: actually building the brand.

Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa. Learn more: https://timelaps.io

Presented by

Henk Pretorius

Co-founder

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.