Does Timelaps Offer Qualitative Interviews?

Jul 23, 2026

44 secs

Can you dive deeper or ask follow-up questions with Timelaps?

Dr. Henk Pretorius, co-founder of Timelaps, explains how the methodology works. Timelaps works with every client to set up the study. There's a standard methodology that's been tried and tested, but it's configured with you so it answers your specific questions. There's always a chance the data uncovers something worth following up on.

Timelaps is designed to be the most stable, holistic measure of brand health. It's complementary to qualitative methods like interviews, but Timelaps doesn't currently offer qualitative interviewing itself.

Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.

Learn more: https://timelaps.io

Presented by

Henk Pretorius

Co-founder

Timelaps

Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.