Timelaps for Hospitality
Continuous brand tracking for hospitality brands.
Continuous brand tracking for hospitality brands.
The guest who books you direct and comes back is worth several who found you on an OTA, and that difference is brand. Timelaps tracks how known and preferred your brand is against the OTAs and rival chains, continuously, in every market you operate, at the most accessible price in the market.
Hospitality leaders know the importance of branding.
The same conversations happen inside every guest-centered, service-minded hotel and travel brand we talk to.
Legacy brand tracking is breaking.
Travelers shortlist and book in days. Legacy tracking audits quarterly. A whole booking season too late.
Slow time to value.
Slow time to value.
Slow time to value.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Price tags built for multi-billion
incumbents, not challengers.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Social buzz mistaken for real,
representative demand.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
Require additional resources
to make sense of the data.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
A viral moment you can feel but cannot measure.
Insights that arrive after the decision.
Insights that arrive after the decision.
Insights that arrive after the decision.
Brand tracking on auto-pilot.
Brand intelligence, reimagined for hotels and travel brands.
Cheaper
5x more accessible than traditional alternatives.
Better
Research-grade insights from 4,000 real consumers.
Faster
Set up in days.
Always-on. Self-updating.
What makes Timelaps different?
What makes Timelaps different?
Timelaps is a modern brand tracking and insight platform designed to replace slower, more expensive traditional agency tracking with always-on insights.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds hospitality brands back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How modern hospitality brands actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds hospitality brands back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How modern hospitality brands actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Without Timelaps
Slow. Expensive. Stale.
How traditional brand tracking holds hospitality brands back.
3-6 months to first insight.
Quarterly updates. Decisions made with out of date data.
Six-figure price tags. Most companies are priced out.
Rigor depends on which analyst you get.
Insights buried in dense PPTs.
With Timelaps
Real-time. Accessible. Always-on.
How modern hospitality brands actually operate.
Set up in days, not months.
Always-on. Continuous tracking.
At least 5x more affordable than traditional agencies.
Research-grade with the latest brand science built-in.
Board-ready, self-updating dashboard.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
03
04
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Fast set-up,
ongoing value.
Onboard in days. Get actionable insights from real consumers in your category continuously.
01
Set up your tracker
Our AI analyst and brand research expert co-design your study. Tailored to your brand, category, and market.
02
Always-on fieldwork
Your tracker never stops collecting. Quality-controlled responses from 4,000+ real consumers in your category are selected.
03
Continuous insights
Your dashboard self-refreshes monthly with actionable insights and beautiful visualizations.
04
Share & Act
Share a dynamic storytelling dashboard, instead of a stale PDF, directly with your team.
Why hospitality brands choose Timelaps.
See traveler preference move in real-time with continuous data collection, so more of your bookings arrive direct.
Own the moments a trip begins.
Honeymoon. Annual family vacation. Last-minute break. Track which travel occasions (category entry points) your brand owns and which ones default straight to an OTA search.
Win the direct-booking battle.
Every point of brand preference is margin the OTA doesn't take. Track whether travelers know and prefer you enough to book direct, in every market you sell.
Prove the loyalty program builds preference.
Membership counts are vanity if nights per member fall. Track whether members actually feel affinity and book again, beyond the points math.
The Insurance category is ready to shift toward modern brand intelligence.
The direct, repeat guest is worth several OTA bookings, and brand earns it. Yet that preference is rarely tracked continuously.
95%
95% of travelers read reviews before booking, and 79% prioritize higher ratings. Brand trust is the absolute gatekeeper, long before price even matters.
Source: TrustYou, 2025
95%
60% of brand sales is projected to be done by wholesale, far ahead of brand’s own stores (11%) and websites (6%), pushing brand discovery onto a shelf where you don’t own the data.
Source: TrustYou, 2025
15-25%
OTA commissions eat up 15% to 25% of revenue per booking (and up to 30% for independent hotels). Without strong brand equity driving direct bookings, properties are trapped paying massive premiums just to rent their own customers.
Source: Mews, 2024; Preno HQ, 2024
11%
Only 11% of marketers can comprehensively prove the business impact of their brand marketing
Source: Marketing Week, 2025
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you measure whether travelers prefer us enough to book direct instead of via an OTA?
Yes. We track brand preference and stated booking behavior against the OTAs and rival chains. You see whether travelers picture you first and would seek you out, or whether you're one interchangeable result via an OTA brand search.
Can you track whether our loyalty program builds real affinity, not just point-chasing?
Yes. We measure whether members actually feel more preference and would choose you without the points math. That tells you if the program is building the brand or just renting behavior with discounts.
Can you measure our brand at the dream and planning stages, before booking?
Yes. We map travel moments as Category Entry Points: the honeymoon, the family week, the last-minute city break. Then we track which brands come to mind at each stage, from dreaming to shortlisting, where the real decision forms.
If we run several brands, can you track each against its own competitive set?
Yes. Managing a portfolio brand is very common in hospitality. Timelaps is built for this use case. Each brand gets its own tracker using the same methodology (so it's consistent and comparable) with its own rivals, so the luxury flag is measured against luxury and the midscale flag against midscale. You see the portfolio clearly instead of one blended number.
Can you read our brand in key source markets, not just where our hotels are?
Yes. We can expand category buyer base and track your brand among travelers in the markets your guests come from. You see awareness and preference where the booking decision actually happens, which is often a different country than the stay.
Can you measure Category Entry Points and mental availability?
Yes. We build Category Entry Points into the questionnaire, mapping the moments, needs, and occasions that trigger category buying. Then we track how easily your brand comes to mind across them. The result is a clear read on your mental availability versus competitors, not just whether people have heard of you.
How is the data collected, and what's your sample source, size, and representativeness?
We field continuous online surveys through Dynata, a leading global panel. Samples are census-matched on the dimensions that matter, so respondents reflect your real market, not just your current customers. On Scale, that's roughly 4,000 responses per category per year, refreshed monthly, so trends are stable and read in near real time rather than once a quarter.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology across every market, with census-matching applied per country, so results are comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you measure whether travelers prefer us enough to book direct instead of via an OTA?
Yes. We track brand preference and stated booking behavior against the OTAs and rival chains. You see whether travelers picture you first and would seek you out, or whether you're one interchangeable result via an OTA brand search.
Can you track whether our loyalty program builds real affinity, not just point-chasing?
Yes. We measure whether members actually feel more preference and would choose you without the points math. That tells you if the program is building the brand or just renting behavior with discounts.
Can you measure our brand at the dream and planning stages, before booking?
Yes. We map travel moments as Category Entry Points: the honeymoon, the family week, the last-minute city break. Then we track which brands come to mind at each stage, from dreaming to shortlisting, where the real decision forms.
If we run several brands, can you track each against its own competitive set?
Yes. Managing a portfolio brand is very common in hospitality. Timelaps is built for this use case. Each brand gets its own tracker using the same methodology (so it's consistent and comparable) with its own rivals, so the luxury flag is measured against luxury and the midscale flag against midscale. You see the portfolio clearly instead of one blended number.
Can you read our brand in key source markets, not just where our hotels are?
Yes. We can expand category buyer base and track your brand among travelers in the markets your guests come from. You see awareness and preference where the booking decision actually happens, which is often a different country than the stay.
Can you measure Category Entry Points and mental availability?
Yes. We build Category Entry Points into the questionnaire, mapping the moments, needs, and occasions that trigger category buying. Then we track how easily your brand comes to mind across them. The result is a clear read on your mental availability versus competitors, not just whether people have heard of you.
How is the data collected, and what's your sample source, size, and representativeness?
We field continuous online surveys through Dynata, a leading global panel. Samples are census-matched on the dimensions that matter, so respondents reflect your real market, not just your current customers. On Scale, that's roughly 4,000 responses per category per year, refreshed monthly, so trends are stable and read in near real time rather than once a quarter.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology across every market, with census-matching applied per country, so results are comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
Can you measure whether travelers prefer us enough to book direct instead of via an OTA?
Yes. We track brand preference and stated booking behavior against the OTAs and rival chains. You see whether travelers picture you first and would seek you out, or whether you're one interchangeable result via an OTA brand search.
Can you track whether our loyalty program builds real affinity, not just point-chasing?
Yes. We measure whether members actually feel more preference and would choose you without the points math. That tells you if the program is building the brand or just renting behavior with discounts.
Can you measure our brand at the dream and planning stages, before booking?
Yes. We map travel moments as Category Entry Points: the honeymoon, the family week, the last-minute city break. Then we track which brands come to mind at each stage, from dreaming to shortlisting, where the real decision forms.
If we run several brands, can you track each against its own competitive set?
Yes. Managing a portfolio brand is very common in hospitality. Timelaps is built for this use case. Each brand gets its own tracker using the same methodology (so it's consistent and comparable) with its own rivals, so the luxury flag is measured against luxury and the midscale flag against midscale. You see the portfolio clearly instead of one blended number.
Can you read our brand in key source markets, not just where our hotels are?
Yes. We can expand category buyer base and track your brand among travelers in the markets your guests come from. You see awareness and preference where the booking decision actually happens, which is often a different country than the stay.
Can you measure Category Entry Points and mental availability?
Yes. We build Category Entry Points into the questionnaire, mapping the moments, needs, and occasions that trigger category buying. Then we track how easily your brand comes to mind across them. The result is a clear read on your mental availability versus competitors, not just whether people have heard of you.
How is the data collected, and what's your sample source, size, and representativeness?
We field continuous online surveys through Dynata, a leading global panel. Samples are census-matched on the dimensions that matter, so respondents reflect your real market, not just your current customers. On Scale, that's roughly 4,000 responses per category per year, refreshed monthly, so trends are stable and read in near real time rather than once a quarter.
What quality controls and fraud detection do you use?
Every response runs through multiple layers: attention and consistency checks, speeding and straight-lining detection, duplicate and bot screening, and panel-side fraud filters. Low-quality responses are removed before anything reaches your dashboard, so you're acting on clean data.
Do you support multi-market tracking with consistent methodology?
Yes. We run the same methodology across every market, with census-matching applied per country, so results are comparable market to market. Track one region or many, and trust that a move in one country means the same as a move in another.