FAQs
When should a company start building its brand? Much sooner than most do, says Dr. Henk Pretorius, co-founder of Timelaps.
Many smaller companies treat brand as a secondary priority. They focus on sales and direct digital campaigns instead. At Timelaps, we believe that branding should be part of a company's long-term strategy from the start. It takes a while to build a brand, but that brand compounds over time. So it's one of the earliest priorities for any company that wants to grow faster later. Start earlier, because the effect compounds. Learn more at our website.
Henk spent 20+ years in market research and built and sold the largest digital research agency in Africa.