Henk Pretorius
Co-founder
,
Timelaps
Henk Pretorius is the co-founder of Timelaps. He has spent over 20 years in market research and holds a PhD in Psychology from the University of Cape Town. Henk bootstrapped Columinate into the largest digital research agency in South Africa and sold it to Insites Consulting (now Human8), where he then served as Managing Partner at one of the world's leading consumer insights firms. Henk is also the author of Rational Defiance. He lives between South Africa and the United States with his wife and two daughters.
Articles:
22
mins read
Best Brand Tracking Tool for 2026: Top 12 Brand Health Trackers Compared
What is the best brand tracking software in 2026? A full comparison of 12 brand health tracking tools: features, pricing, methodology, and reviews from G2 and Capterra.
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10
mins read
Brand Tracking Methodology: Survey, Panel, and Sample Size (2026)
Ultimate guide on brand tracking methodology: the five data collection methods, why surveys are the backbone, how panels work, and the sample size you actually need.
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9
mins read
Social Listening vs Brand Tracking: Why Social Listening Tools Measure the Wrong Things.
Social listening tracks what loud people post online. Brand tracking surveys actual category buyers. Most marketers use social listening for a job it was never built to do.
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12
mins read
What is Brand Tracking? Everything You Need to Know About Brand Health Tracking
Brand tracking is the continuous measurement of how consumers in your category perceive, remember, and choose your brand, compared to competitors, over time.
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Videos:
1 min
Introducing Timelaps: Brand Tracking for Modern Marketers
Timelaps is the AI-native brand tracker. Know if your marketing is working with primary research from 4,000+ consumers. 5x more affordable.
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1 min
Is Our $3M Brand Strategy Working?
Every CMO has lived this meeting. You ask if your brand is working, the agency says 'out of scope,' and a six-figure invoice shows up 8 weeks later.
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44 secs
What is a Brand?
What is a brand? Timelaps co-founder Dr. Henk Pretorius explains why brand is a durable, measurable asset and the last defensible moat in the AI era.
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27 secs
What is Branding?
What is branding? Dr. Henk Pretorius explains the shift back to brand building and why a strong brand compounds everything else a CMO does.
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27 secs
What is Brand Science?
What is brand science? Dr. Henk Pretorius explains how Timelaps turns proven research like Category Entry Points into the moments where brands grow.
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27 secs
What is Brand Tracking?
What is brand tracking? Dr. Henk Pretorius explains why it must be continuous, and why Timelaps makes always-on tracking affordable for the first time.
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27 secs
What is Timelaps' Vision?
Timelaps' vision, from co-founder Dr. Henk Pretorius: continuous, research-grade, affordable brand tracking for brands of all sizes, built for the AI era.
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33 secs
Is Tracking Your Brand Essential?
Is tracking your brand essential? Dr. Henk Pretorius explains why you can't manage what you can't measure, and how Timelaps makes it affordable.
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51 secs
Why Does Traditional Brand Tracking Fail?
Why does traditional brand tracking fail? Dr. Henk Pretorius explains why the old agency model is broken and how Timelaps uses AI to fix it.
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44 secs
Where Does the Name Timelaps Come From?
Where does the name Timelaps come from? Dr. Henk Pretorius shares the time-lapse photography analogy and the back story.
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