Why we built Brand tracking for modern marketers.
Why we built Brand tracking for modern marketers.
Why we built Brand tracking for modern marketers.
Brand is the last
defensible moat.
Brand is the last
defensible moat.
Brand is the last
defensible moat.
When AI allows anyone to produce great content and build products faster — what you make is no longer the advantage.
When AI allows anyone to produce great content and build products faster — what you make is no longer the advantage.
When AI allows anyone to produce great content and build products faster — what you make is no longer the advantage.
What's left? The space you occupy in people's minds. Whether they think of you in the moments that matter. Whether, when it's time to buy, you come to mind — and feel like the right choice. The strength of your brand. And it's the only thing a competitor can't copy overnight.Brand is back. After a decade of performance marketing tunnel vision, marketers are returning to the fundamentals of brand building.
What’s left? The space you occupy in people’s minds. Whether they think of you in the moments that matter. Whether, when it’s time to buy, you come to mind — and feel like the right choice. The strength of your brand. And it’s the only thing a competitor can’t copy overnight.Brand is back. After a decade of performance marketing tunnel vision, marketers are returning to the fundamentals of brand building.
Is tracking
ready?
Is tracking
ready?
Is tracking
ready?
This shift to brand building requires a
way to measure success.
This shift to brand building requires a
way to measure success.
This shift to brand building requires a
way to measure success.
Brand health tracking exists to answer the most fundamental question in marketing: Is what we're doing actually working?
Brand health tracking exists to answer the most fundamental question in marketing: Is what we’re doing actually working?
It's how companies know if they're winning or losing before the sales numbers tell them — often too late. Yet most brands are stuck between two bad options: pay a fortune and wait months, or fly blind.
It’s how companies know if they’re winning or losing before the sales numbers tell them — often too late. Yet most brands are stuck between two bad options: pay a fortune and wait months, or fly blind.
Tracking hasn't changed in decades.
Legacy research giants charge six figures, take months to deliver, and run a handful of waves per year.
Tracking hasn’t changed in decades.
Legacy research giants charge six figures, take months to deliver, and run a handful of waves per year.
The result? Only the largest brands get real insight. And even then, they receive it too late, and too infrequently.
The result? Only the largest brands get real insight. And even then, they receive it too late, and too infrequently.
Everyone else — the fast-growing challengers, the mid-market players, the brands trying to break through — are left guessing.
Everyone else — the fast-growing challengers, the mid-market players, the brands trying to break through — are left guessing.
In a market worth billions, brand tracking is still too expensive, too slow, and too infrequent for the companies who need it most.
In a market worth billions, brand tracking is still too expensive, too slow, and too infrequent for the companies who need it most.
Why now?
Why now?
Why now?
Because the pieces have finally come together.
Because the pieces have finally come together.
AI and automation
AI and automation
AI and automation have made high-quality research affordable and accessible. What used to take teams months to deliver is now possible in days with the right use of modern tools.
Research technology
Research technology
The market has proven it’s ready to move. Research technology is the fastest-growing sector of the insights industry. Brands have shown they are willing to leave legacy agencies the moment a quality tech alternative exists.
Brand Building
Brand Building
The science of brand building has evolved rapidly in the last decade. There is an increased understanding of how buying moments are the key to unlock growth opportunities.
What we're doing
at Timelaps
What we’re doing
at Timelaps
What we’re doing
at Timelaps
The humans that make us, us.
They're all wonderful folks.
The humans that make us, us.
They're all wonderful folks.
The humans that make us, us.
They're all wonderful folks.
We’re building Timelaps to close the gap between modern branding needs and outdated tracking infrastructure. We're building brand tracking the way it should have always worked.
We’re building Timelaps to close the gap between modern branding needs and outdated tracking infrastructure. We’re building brand tracking the way it should have always worked.
We've spent two decades designing brand trackers for the world's largest companies. We know what research-grade looks like. Now we're rebuilding it for the modern era Continuous. Credible. Accessible.
We’ve spent two decades designing brand trackers for the world’s largest companies. We know what research-grade looks like. Now we’re rebuilding it for the modern era Continuous. Credible. Accessible.
Continuous
Continuous
Your tracker never stops: census-matched category buyers in 82 markets, answering in their own language, thousands of responses per brand per region per year. Your dashboard refreshes monthly to answer the ultimate question: "Is our strategy working today?"
Brand data should be accessible continuously — answering “is our strategy working today?” not “here’s what happened last quarter.” Marketing moves fast. Tracking should too.
Accessible
Accessible
Challengers, creators, and startups deserve real answers without six figures per market. So our pricing is public: $15,000 for Start, $30,000 for Scale, per region per year. At least 5x less than agency tracking, and nothing negotiated behind a login.
Brand data should be accessible continuously — answering “is our strategy working today?” not “here’s what happened last quarter.” Marketing moves fast. Tracking should too.
Actionable
Actionable
A tracker only pays off if people use it. Not a hundred slides buried in a shared drive, but a live dashboard your whole team can open, filter, and share. Cut by demographic, brand, or decision-making style yourself, instead of waiting days on an agency.
The DTC challenger testing a rebrand. The content creator managing a show, the startup going head-to-head with incumbents who can’t justify $500k but needs brand intelligence continuously. They all deserve real answers.
Research-grade
Research-grade
Built on the science of brand growth: Moments (category entry points), the buying situations where your brand is mentally available, or isn't. Every respondent clears third-party fraud detection, then our own quality-control algorithm. Bad data never reaches your dashboard or costs you.
Speed and affordability mean nothing if the insights aren’t trustworthy. We’re built on the science of how brands actually grow - Moments: the buying situations where brands are mentally available, or not.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
What is brand tracking?
Brand tracking measures how strong your brand is now, how that is changing over time, and how you compare to competitors. It answers questions like: 1) Are people aware of us? 2) Are we associated with the right problems and solutions? 3) Are we becoming the default choice in key moments of the customer journey? 4) Are paid and PR campaigns actually shifting perception? 5) Are we growing faster than competitors in brand health?
Why do you need a brand tracker?
You wouldn’t run paid socials / search without knowing your CTR, CPC, and CPA. Brand tracking is the equivalent for long-term growth. It helps you: 1) See if your marketing is working for building brand equity. 2) Show which campaigns have an effect, or not. 3) Identify segments you are over or underperforming in. 4) Detect signs of competitor threats. 5) Identify the top growth areas for your brand. Importantly, brand tracking shows you what demand looks like before it shows up in sales figures. Revenue is the lagging indicator. Brand is the leading one.
What methodology does Timelaps use?
We use quantitative online and mobile surveys to continuously track how people in your category think, decide, and buy. We measure your brand and competitors across a comprehensive set of metrics: 1) Brand Funnel: Awareness, Consideration, Purchase, and Loyalty. The foundation of brand health. 2) Moments: Inspired by Category Entry Points, the Ehrenberg-Bass framework for measuring mental availability. Track which buying situations your brand owns, and which you're missing. 3) Associations: The imagery and attributes people connect with your brand vs. competitors. 4) Advertising & Word of Mouth: Recall of advertising and organic conversations. See what's cutting through. 5) Category Insights: How people buy in your category: repertoire size, switching behavior, and decision-making style. 6) Profile & Media: Who your buyers are and where to reach them. Demographics, psychographics, and media consumption.
Where does Timelaps get respondents?
Timelaps partners with leading global panels with access to hundreds of millions of people worldwide. We use only high-quality sources and apply rigorous data checks, so you can trust every result.
What markets does Timelaps cover?
We reach consumers in 80+ markets across the globe.
What support does Timelaps offer?
Every client is partnered with a Timelaps expert who helps you get the most out of your dashboard, from setup through to ongoing insight.
How much does Timelaps cost?
At least 5x less than traditional agency tracking. Please view public, transparent packages on the pricing page and get in touch for a custom quote.
How to get started?
Get in touch, and we'll set up your study within days, tailored to your category and competitors. We then survey a representative group of real consumers in your category every month, totalling 4000 responses per year. Your first baseline report lands within weeks, delivered in a powerful, always-on dashboard. From there, we update it monthly with fresh data and insights.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
What is brand tracking?
Brand tracking measures how strong your brand is now, how that is changing over time, and how you compare to competitors. It answers questions like: 1) Are people aware of us? 2) Are we associated with the right problems and solutions? 3) Are we becoming the default choice in key moments of the customer journey? 4) Are paid and PR campaigns actually shifting perception? 5) Are we growing faster than competitors in brand health?
Why do you need a brand tracker?
You wouldn’t run paid socials / search without knowing your CTR, CPC, and CPA. Brand tracking is the equivalent for long-term growth. It helps you: 1) See if your marketing is working for building brand equity. 2) Show which campaigns have an effect, or not. 3) Identify segments you are over or underperforming in. 4) Detect signs of competitor threats. 5) Identify the top growth areas for your brand. Importantly, brand tracking shows you what demand looks like before it shows up in sales figures. Revenue is the lagging indicator. Brand is the leading one.
What methodology does Timelaps use?
We use quantitative online and mobile surveys to continuously track how people in your category think, decide, and buy. We measure your brand and competitors across a comprehensive set of metrics: 1) Brand Funnel: Awareness, Consideration, Purchase, and Loyalty. The foundation of brand health. 2) Moments: Inspired by Category Entry Points, the Ehrenberg-Bass framework for measuring mental availability. Track which buying situations your brand owns, and which you're missing. 3) Associations: The imagery and attributes people connect with your brand vs. competitors. 4) Advertising & Word of Mouth: Recall of advertising and organic conversations. See what's cutting through. 5) Category Insights: How people buy in your category: repertoire size, switching behavior, and decision-making style. 6) Profile & Media: Who your buyers are and where to reach them. Demographics, psychographics, and media consumption.
Where does Timelaps get respondents?
Timelaps partners with leading global panels with access to hundreds of millions of people worldwide. We use only high-quality sources and apply rigorous data checks, so you can trust every result.
What markets does Timelaps cover?
We reach consumers in 80+ markets across the globe.
What support does Timelaps offer?
Every client is partnered with a Timelaps expert who helps you get the most out of your dashboard, from setup through to ongoing insight.
How much does Timelaps cost?
At least 5x less than traditional agency tracking. Please view public, transparent packages on the pricing page and get in touch for a custom quote.
How to get started?
Get in touch, and we'll set up your study within days, tailored to your category and competitors. We then survey a representative group of real consumers in your category every month, totalling 4000 responses per year. Your first baseline report lands within weeks, delivered in a powerful, always-on dashboard. From there, we update it monthly with fresh data and insights.
FAQs.
Can’t find the answer you’re looking for?
Reach out to our team: hello@timelaps.io.
What is brand tracking?
Brand tracking measures how strong your brand is now, how that is changing over time, and how you compare to competitors. It answers questions like: 1) Are people aware of us? 2) Are we associated with the right problems and solutions? 3) Are we becoming the default choice in key moments of the customer journey? 4) Are paid and PR campaigns actually shifting perception? 5) Are we growing faster than competitors in brand health?
Why do you need a brand tracker?
You wouldn’t run paid socials / search without knowing your CTR, CPC, and CPA. Brand tracking is the equivalent for long-term growth. It helps you: 1) See if your marketing is working for building brand equity. 2) Show which campaigns have an effect, or not. 3) Identify segments you are over or underperforming in. 4) Detect signs of competitor threats. 5) Identify the top growth areas for your brand. Importantly, brand tracking shows you what demand looks like before it shows up in sales figures. Revenue is the lagging indicator. Brand is the leading one.
What methodology does Timelaps use?
We use quantitative online and mobile surveys to continuously track how people in your category think, decide, and buy. We measure your brand and competitors across a comprehensive set of metrics: 1) Brand Funnel: Awareness, Consideration, Purchase, and Loyalty. The foundation of brand health. 2) Moments: Inspired by Category Entry Points, the Ehrenberg-Bass framework for measuring mental availability. Track which buying situations your brand owns, and which you're missing. 3) Associations: The imagery and attributes people connect with your brand vs. competitors. 4) Advertising & Word of Mouth: Recall of advertising and organic conversations. See what's cutting through. 5) Category Insights: How people buy in your category: repertoire size, switching behavior, and decision-making style. 6) Profile & Media: Who your buyers are and where to reach them. Demographics, psychographics, and media consumption.
Where does Timelaps get respondents?
Timelaps partners with leading global panels with access to hundreds of millions of people worldwide. We use only high-quality sources and apply rigorous data checks, so you can trust every result.
What markets does Timelaps cover?
We reach consumers in 80+ markets across the globe.
What support does Timelaps offer?
Every client is partnered with a Timelaps expert who helps you get the most out of your dashboard, from setup through to ongoing insight.
How much does Timelaps cost?
At least 5x less than traditional agency tracking. Please view public, transparent packages on the pricing page and get in touch for a custom quote.
How to get started?
Get in touch, and we'll set up your study within days, tailored to your category and competitors. We then survey a representative group of real consumers in your category every month, totalling 4000 responses per year. Your first baseline report lands within weeks, delivered in a powerful, always-on dashboard. From there, we update it monthly with fresh data and insights.